WHAT THE JOB INVOLVES

We’re an ambitious charity with a bold mission and a fantastic culture. As we embark on an exciting 3-year fundraising strategy, we’re looking for a Senior Direct Marketing Executive to join our Individual Giving Team here at Prostate Cancer UK. This is a newly created role within the team which will oversee acquisition and new product development.
You’ll be part of an exciting time at the charity, joining us as we roll out our new Fundraising strategy and continue investment in Acquisition. In this role you’ll take ownership of planning, implementing and reporting on fully integrated acquisition campaigns across a range of channels including DRTV, Digital, Telephone, SMS and OOH.
You’ll work closely with teams from across the organisation and our media agency to ensure a truly integrated, collaborative approach. Together with the team, you’ll identify opportunities, apply learnings from past campaigns, and enhance future performance.
You’ll also be integral to driving forward new product development to acquire new regular givers. Leading on testing across the Acquisition team, you’ll innovate to drive the lowest attrition, best ROI and strongest lifetime value. You’ll collaborate with colleagues from across the organisation to drive the best creative, messaging, targeting and data insights.

WHAT WE WANT FROM YOU

Aside from excellent knowledge and experience of working in a direct marketing environment managing fully integrated campaigns, you’ll also have strong digital campaign management experience, ideally gained from a fundraising environment. You’ll have experience in developing and implementing effective testing strategies and ideally also have experience in developing new marketing or fundraising products.
You’ll possess first class communication skills; a strong team ethic and you will be at ease working with and influencing key internal and external stakeholders at all levels. The ability to manage expenditure budgets and projects is also essential, along with proven knowledge of data protection and sector compliance.
If you’re looking for a role where you can make a meaningful difference every day, we’d love to hear from you.

• Excellent knowledge and experience of working in a direct marketing environment, managing fully integrated marketing campaigns.
• Experience in developing and implementing effective testing strategies.
• Strong digital campaign management experience.
• Experience in compliance monitoring and reporting.
• Strong communication skills, both verbally and in writing, across a range of channels.
• Able to develop relationships and work with internal and external stakeholders of all levels