Senior Director, Brand Lead, U.S. Marketing at SpringWorks Therapeutics

Boston, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

01 Jan, 26

Salary

275000.0

Posted On

03 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Project Management, Digital Marketing, Cross-Functional Collaboration, Market Research, Budget Management, Analytical Skills, Communication Skills, Leadership, Oncology Knowledge, Regulatory Knowledge, Performance Measurement, Team Development, Promotional Material Management, Stakeholder Engagement, Training Development

Industry

Biotechnology Research

Description

About SpringWorks Therapeutics: SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN). At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for. Your Role: The Senior Director, U.S. Brand Lead of Desmoid Tumor Marketing is a crucial role within the commercial team and is responsible for leading the brand strategy, execution and measurement to support the commercial success of OGSIVEO. This individual is accountable developing overarching HCP and patient marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for senior leadership. They will work closely with sales, regional marketing, market access, patient services and commercial operations teams to ensure strategic execution and a performance-oriented culture. This individual is required to have a deep understanding of the desmoid tumor market as well as key attributes of OGSIVEO to help position the product appropriately. This role will involve cross-functional collaboration, project management skills and require the lead to champion the brand both internally and externally. This position reports to the Vice President, U.S. Sarcoma Marketing and will have direct reports as well as work in close partnership with the broader U.S. Rare Tumor Marketing Team. Location Classification – Hybrid: This role will be required to work onsite 2 days a week (Tuesday and Wednesday), or more depending on business needs. #LI-Hybrid Essential Duties and Responsibilities: Build, retain, develop, and motivate direct reports, including regular performance feedback and annual reviews Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives; Provide thought leadership for market and therapeutic area understanding across all the levels of organization Own brand positioning, branding, campaign, and core messaging across all audiences Lead cross-functional team to successfully develop and execute an annual integrated product plan, including direct alignment to forecast achievement, robust budgets, prioritization of appropriate tactics, and a strong KPI measurement plan with key stakeholders that drives differentiated and compelling value to market segments Develop and execute HCP and patient tactical plans through high-quality, high impact/engagement, innovative promotional and educational initiatives including but not limited to core promotional materials, print and digital sales force tools, promotional and/or educational programming, media planning and other NPP approaches Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, adjust strategy and tactics accordingly, and develop recommendations for future plans Align with Regional Marketing on the KTL engagement and peer-to-peer education strategy; Ensure appropriate channel mix and content strategy Partner with digital agency of record to develop strategy, execution and measurement for all digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and .com websites using a data/insights driven approach Collaborate with Market Research, Sales, Regional Marketing and Medical Affairs to develop HCP and patient insights that are actionable; Ensure awareness and education of key internal stakeholders Oversee the planning and execution of OGSIVEO commercial tactics for all congresses, ensuring alignment with overarching strategy Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution Effectively manage the OGSIVEO Marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments Effectively contribute to short and long-term brand forecasting Work with Marketing Operations to ensure effective management of OGSIVEO resources in the fulfillment portal Partner with training and sales leadership to optimize the development and utilization of personal resources and ensure appropriate rollout to field teams; Deliver Field Force training and communications as needed Lead team in liaising with training to develop and present brand strategic onboarding deck at all training classes Collaborate cross-functionally with internal teams including Global Marketing, Global Strategic Insights, Sales Operations, Sales, Regional Marketing, Finance, Medical Affairs, and Market Access to advance OGSIVEO Collaborate with broader rare tumor marketing team to ensure strategic alignment and execution across the SpringWorks portfolio Oversee and support promotional material through legal, medical, and regulatory review processes, interpreting scientific data to develop compelling promotional messages Manage agency partner relationships, maintaining a focus on marketing excellence and flawless, on-time execution of key tactics and deliverables Develop and align on KTL quarterly key insights questions with Regional Marketing team Develop and maintain strong relations with key thought leaders Lead development of leadership updates, dept trainings and POA/NSM slide deck development and general brand direction; Lead development of monthly US reporting Conduct regular field rides Ability to independently and proactively identify strategic opportunities, build plans and execute against them Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis Other duties as assigned. Role Requirements: Education: Bachelor's degree (business or related disciplines) MBA or other advanced degree preferred 12+ years of relevant pharmaceutical and/or biotechnology commercial experience 5+ years of people leadership experience S. Oncology / rare disease experience preferred, including an understanding of the landscape, community and academic oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders Prior experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction. Proficient in digital marketing and media tactics directed towards HCPs and patients Successful track record in understanding the U.S. regulatory environment and navigating the medical, regulatory, legal review process Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution Excellent communication skills with an ability to efficiently and productively communicate both orally and in writing; track record of effective and influential presentations to external and internal stakeholders Proven ability to lead and collaborate with cross-functional teams Results-oriented, exhibits leadership skills, and ability to influence without authority Strong analytical, problem solving, and strategic thinking skills Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients Veeva PromoMats Brand planning Launch and tactical planning Strong track record of leadership with and without authority Track record of high-energy, impactful presentations Clear and inspiring communicator able to engage, influence and navigate cross-functional stakeholders High ethical standards and personal integrity Team player and strong track record of collaboration Model SpringWorks Leadership Principles to drive a collaborative function that embraces innovation and drives superior employee experience through growth management. Embody the SpringWorks Values to act with empathy and humility to drive a culture that takes ownership and accountability for their individual and teams’ performance. Strong interpersonal communication skills to collaborate with colleagues, stakeholders, and vendors effectively and clearly in a remote hybrid work environment. Ability to travel 20-30% including overnight stay driven by business need. Compensation and Benefits: The expected salary range for this position is $200,000 – $275,000. Actual pay will be determined based on experience, qualifications, location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. Interested in learning more, review additional information here Benefits. EEO Statement: SpringWorks maintains an EEO Policy providing for equitable opportunities for employment and conditions of employment to all employees and applicants regardless of actual or perceived sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender, gender identity or gender expression, sexual orientation, partnership status, marital status, familial status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, military status, physical or mental disability, past or present history of mental disorder, medical condition, AIDS/HIV status, sickle cell or hemoglobin C trait, genetic predisposition, genetic information, protected medical leaves, victims of domestic violence, stalking, or sex offense, political affiliation and any and all other characteristics or categories protected by applicable federal, state or local laws. SpringWorks treats all employees and applicants fairly in the selection process (and in other personnel activities) by giving all employees and applicants the same opportunities for employment. SpringWorks’ Equal Employment Opportunity Policy is intended to ensure that there are no barriers that would prevent members of a protected group from a fair and equitable opportunity to be hired, promoted, or to otherwise take advantage of employment opportunities. This Equal Employment Opportunity Policy applies to all aspects of employment, including, without limitation, recruitment, hiring, placement, job assignment, promotion, termination, transfer, leaves of absence, compensation, discipline, and access to benefits and training. Any violation of this Policy will result in disciplinary action up to and including termination of employment. Privacy: Upon submission of this form I understand that SpringWorks Therapeutics is based in the United States and personal data submitted in the form will be transferred and accessed in the U.S.. Information about SpringWorks Therapeutics’ privacy practices can be found at Privacy Policy - Springworks (springworkstx.com).

Responsibilities

The Senior Director, U.S. Brand Lead is responsible for leading brand strategy and execution to support the commercial success of OGSIVEO. This role involves cross-functional collaboration, project management, and developing marketing strategies for healthcare professionals and patients.