POSITION SUMMARY:

The Senior Director, Brand Marketing is directly responsible for overseeing the organization in design, development, promoting and maintaining AFSP’s brand marketing resources and materials.. Contributes to strategic decision-making for and implementation of the organization’s public campaigns, programming and special projects with an eye on broad adoption by our staff and chapter network. Develops and builds upon existing relationships with third-party marketing and design vendors (partners).

MINIMUM QUALIFICATIONS:

Education Bachelor’s Degree
Experience and/or Training 8–10 years of experience in marketing communications, including technical development, campaign development and implementation, and graphic design.
Licenses/Certificates N/A
Technology A working knowledge of all Adobe Suite products or equivalent programs. Knowledge of Microsoft product suite or equivalent. Familiarity with at least one email service provider. Proficiency with at least one content management system and corresponding database. An understanding of print requirements, limitations, and best practices for print material design and production. An understanding of accessibility best practices and design fundamentals. Fundamental understanding of branding concepts and requirements.

PREFERRED QUALIFICATIONS:

Education Master’s Degree, preferably in the fields of communications, marketing, or design
Experience and/or Training 10+ years of experience in digital communications, including technical development, campaign development and implementation, and graphic design. 5+ years of experience in a managerial or supervising role.
Licenses/Certificates N/A
Technology/Equipment Proficiency in all Adobe Suite products or equivalent programs. Expertise in working with at least one email service provider and familiarity with alternate products in the same space.

OTHER SKILLS AND ABILITIES:

• Work collaboratively within and outside of the communications department
• Actively contribute to departmental campaign efforts
• Communicate effectively with staff and volunteers
• Understand and operate within marketing budget
• Uphold and exhibit the agency’s Core Values
• Attend all mandatory meetings and trainings
• Ability to work a full-time schedule and have regular attendance at the workplace
• All other work-related duties as assigned
• Ability to travel as needed to attend work meetings or events

RESPONSIBILITIES:

• Oversees the overall marketing planning and production, project management and marketing flow, design creation, planning, production and review cycle with internal and external departments to final presentation and promotional plans.
• Identifies key areas for improving marketing communications reach and effectiveness among department areas and Chapter staff at the community level
• Delegates tasks to supervised staff and external partners while ensuring equitable and appropriate workloads
• Oversees the Associate Director, Brand Marketing and the Marketing Manager roles
• Oversees the distribution of mass email campaigns, including organization statements, news e-blasts and monthly newsletters
• Collaborates with other internal departments to determine key focus areas for marketing communications development, plan, strategy from inception to campaign delivery
• Oversees the operations of internal and external digital marketing storefronts, including sourcing and stock maintenance

Notes:

• An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
• The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.

SUPERVISORY RESPONSIBILITIES:

• Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and performance managing employees; addressing complaints and resolving problems. Ensure that employees are aware of, read and understand agency and department policies. Hold staff accountable for adhering to handbook and all other agency policies, attending new hire orientation, mandatory trainings, and meetings.