Senior Director, Brand Marketing at Per Scholas

, , United States -

Full Time

Start Date

Immediate

Expiry Date

01 Jun, 26

Salary

120000.0

Posted On

03 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Brand Governance, Creative Direction, Integrated Campaigns, Brand Positioning, Messaging, Brand Research, Digital Asset Management, Change Management, Social Media Strategy, Content Strategy, Creative Oversight, Agency Management, Cross-Functional Collaboration, Team Leadership, Organizational Influence

Industry

Description

ABOUT PER SCHOLAS: For 30 years, Per Scholas has been on a mission to drive mobility and opportunity in the ever-advancing technology landscape by unlocking the untapped potential of individuals, uplifting communities, and meeting the needs of employers through rigorous tech training. By teaming up with dynamic employer partners, ranging from Fortune 500 companies to innovative startups, we're forging inclusive tech talent pipelines, fulfilling an ever-increasing need for skilled talent. With national remote training and campuses in 20+ cities and counting, Per Scholas offers no-cost training programs in the most sought-after tech skills, spanning Cloud, Cybersecurity, Data Engineering, IT Support, Software Engineering, and more. To date, 30,000+ individuals have been trained through Per Scholas, propelling their professional trajectories into high-growth tech careers with salaries three times higher than their pre-training earnings. Learn more by visiting PerScholas.org and follow us on LinkedIn, X, Facebook, Instagram, and YouTube. Per Scholas preferred hires reside within the following states: AZ, CA, CO, FL, GA, IL, IN, KS, MD, MA, MI, MO, NC, NJ, NY, OH, PA, TX, WA POSITION TITLE: Senior Director, Brand Marketing LOCATION: Remote REPORT TO: Chief Marketing Officer Overview The Senior Director, Brand Marketing is a senior leader responsible for advancing, protecting, and evolving the Per Scholas brand across all channels and stakeholder touchpoints. This role leads enterprise brand strategy, governance, creative direction, and integrated brand campaigns that strengthen market positioning and support organizational growth. Reporting to the Chief Marketing Officer, the Senior Director partners closely with Strategic Communications, Events, and Stakeholder Marketing to ensure a clear, consistent, and compelling brand presence across the organization. The ideal candidate brings deep expertise in brand evolution, creative leadership, and change management, with experience leading complex, enterprise-wide brand initiatives in mission-driven environments. Brand Strategy & Governance Lead the evolution of Per Scholas’ brand strategy, positioning, architecture, and value proposition Establish and uphold brand governance standards and guidelines Define and steward core enterprise messaging, including approved “hero” statistics and key data points Lead brand research and measurement initiatives to track awareness, perception, and brand health, translating insights into strategic action Ensure consistent brand expression across all national and local (Campus) marketing efforts Drive enterprise-wide brand education and adoption Lead the procurement, implementation, and ongoing management of a digital asset management (DAM) system to enable scalable access to brand assets across national and local teams. Campus Brand Partnership & Enablement Serve as the primary brand partner to Campus teams and the central entry point for brand-related requests Develop scalable toolkits, templates, and self-service resources to support strong local execution Provide access to approved vendors and brand systems Prioritize requests and determine when custom brand support is warranted Partner with Events and Strategic Communications to elevate high-impact campus opportunities, particularly in media visibility and experiential brand design Integrated Brand Campaigns Develop and lead integrated brand campaigns aligned to enterprise priorities Translate strategy into compelling creative concepts and storytelling frameworks Ensure strong brand alignment across stakeholder campaigns and activations Social Media Strategy & Planning Set the enterprise social media strategy and define the role of social in advancing brand awareness and reputation Establish content pillars, voice, and platform strategy Align social planning with executive visibility, campaigns, and key organizational moments Creative Direction & Production Provide strategic oversight across content, design, video, print, and digital assets Manage creative agencies and production partners Cross-Functional Collaboration Partner with Strategic Communications to ensure executive visibility, internal communications, and external reputation reinforce brand strategy Collaborate with Events to ensure strong brand positioning across national and local experiences Align with Stakeholder Marketing to integrate brand priorities with growth objectives Team Leadership Build and lead a high-performing Brand Marketing team Oversee hiring, coaching, and performance management Professional Qualifications Education & Experience Bachelor’s degree in marketing, communications, business, or related field 10–15 years of progressive experience in brand marketing, creative strategy, and integrated campaign leadership Experience leading enterprise brand refresh or evolution initiatives Leadership Experience 5–10+ years managing teams and external agencies Proven success leading cross-functional initiatives in complex organizations Brand, Creative, and Digital Expertise Deep expertise in brand strategy, positioning, messaging, and integrated campaign development Strong creative judgment and experience guiding visual identity and multi-channel content production Experience building and managing brand governance frameworks Familiarity with digital marketing channels including web, social, email, and content Core Competencies Strong change management and organizational influence skills Excellent written and verbal communication skills Ability to manage competing priorities in a dynamic environment Demonstrated commitment to the Per Scholas mission and advancing economic equity #LI-Hybrid For this role specifically, we are targeting a salary range of $115,000 - $120,000 where the difference in salary is typically determined by several factors, including the geography in which the selected candidate resides, and alignment with qualifications and experience. QUESTIONS? If you have any questions about this role, please feel free to email our Talent team at jobs@perscholas.org. We look forward to viewing your application! Equal Employment Opportunity We're proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or national origin. PII Policies Non-Discrimination Policy

Responsibilities

This senior leader is responsible for advancing, protecting, and evolving the Per Scholas brand across all channels, leading enterprise brand strategy, governance, creative direction, and integrated brand campaigns. The role involves partnering with other marketing functions to ensure a clear, consistent, and compelling brand presence that supports organizational growth.