Senior Director, Consumer Experience and Marketing (Vaccines) at GSK

Philadelphia, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Feb, 26

Salary

0.0

Posted On

16 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Consumer Marketing, Team Leadership, Digital Marketing, Media Planning, Data Management, Financial Acumen, Stakeholder Engagement, AI Utilization, Market Research, Communication Skills, Analytical Skills, Compliance Acumen, Brand Strategy, Campaign Optimization, Patient Insights, Cross-Functional Collaboration

Industry

Pharmaceutical Manufacturing

Description

Site Name: USA - Pennsylvania - Philadelphia Posted Date: Nov 14 2025 Senior Director, Consumer Experience and Marketing (Vaccines) Philadelphia, PA The ability to understand consumers and patient mindsets and audiences will be critical to the future success of our brands. The way we prioritize and manage investment around Direct to Consumer (DTC) advertising, including TV and online video, has increased significantly with recent launches and has become a significant part of our overall vaccine marketing investment. As the Senior Director of Consumer Experience and Marketing for the Vaccine Portfolio, you will lead a team of consumer marketing leaders and managers in a second-line leadership capacity. Responsible for developing the strategy and execution of GSK’s Consumer Media investments. This includes playing a key part of the development and execution of a highly effective newly established end to end process and team that continuously refines consumer experience through addressing evolving mindsets of consumers in an impactful and effective way. This includes ensuring highly focused extensive media buys and investments in digital advertising across multiple channels including TV, web, social media, online community forums, and customer relationship management to specifically address identified consumer audiences and mindsets. The role also will drive and integrate the use of Artificial Intelligence (AI) across all aspects of consumer marketing planning and execution. You will be responsible for developing patient and consumer insights and mindsets, aligning them with strategic commercial objectives, and creating marketing tactics to achieve those objectives. This critical creative and decision-making role will require high levels of stakeholder engagement, financial acumen, and innovative approaches to consumer engagement and activation. You will report directly to the VP of Marketing, Adult Vaccines. Additional level of key activities: Experience Planning: Partner with Brand strategy to develop integrated CX strategy, plans and tactics across channels Drive application of insights (e.g., designing cross-channel journeys to drive consumers to action) Drive messaging adaptation across campaigns and tactics. Recommend media investment grid, and drive channel selection and ongoing, real-time campaign in market testing and optimizations. Media Execution: Drive media planning (in partnership with media AOR), including recommendations on media channel mix. Drive improvement in media management (e.g., data management, BI, media ops automation). Support Experience planning in driving (micro) media mix shifts and optimization, based on data Develop and execute short-term and long-term marketing plans and budgets in line with brand and portfolio marketing strategies. Generate actionable insights for older adults suitable for vaccination and apply them to strategic commercial objectives. Create strategies and tactics to enhance brand and portfolio performance. Develop measurement plans using advanced analytics to assess strategies and tactics. Represent GSK to patient organizations through strategic initiatives and policy advocacy. Select and manage multiple agencies with significant promotional spend (DTC agencies, digital agencies, media buying). Collaborate cross-functionally with internal GSK partners in corporate communications, external affairs, HCP brand teams, finance, customer marketing, and medical affairs, as well as ViiV partners. Engage and influence senior and executive stakeholders across GSK to secure investments and highly visible engagements. Determine strategic allocation of DTC resources across brands. Why You? Basic Qualifications: Bachelor’s degree 5+ years of experience in leading and managing teams 3+ years of experience in consumer marketing Experience in Pharmaceutical Marketing, especially direct to patients/consumers, and DTC TV and digital marketing Preferred Qualifications: MBA or Master’s degree in marketing or related disciplines Experience in vaccines Proficiency in digital marketing Experience in utilizing AI to understand customers, create campaigns, and continuously refine and modify to maximize impact in the market Ability to understand and influence consumer mindsets and experiences Experience in market research, marketing promotions, strategy, tactics, and resource allocation Practical experience with prescription brand marketing principles Ability to motivate, lead, and influence across various levels and functions Excellent communication (written & verbal), interpersonal influence, and prioritization skills Strong business acumen and demonstrated analytical skills Knowledge and practical application of compliance acumen in the pharmaceutical space #GSKCommercial Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/

Responsibilities

Lead a team of consumer marketing leaders and managers to develop and execute GSK’s Consumer Media investments. Drive the strategy and execution of marketing tactics to enhance brand and portfolio performance while integrating AI across consumer marketing planning.