Job no: 502278
College / VP Area: Communication & Marketing
Work type: Staff
Location: Newark, DE/Hybrid
Categories: Communications & Public Relations, Full Time
Salary Structure

QUALIFICATIONS:

• Bachelor’s degree in English, journalism, communications, marketing or related field and seven years of related experience, or equivalent combination of education and experience.
• Experience in digital/social media management with supervisory responsibilities.
• Writing and editing experience as well as effective web authoring skills and familiarity with a wide range of web applications.
• Knowledge and familiarity with online communications vehicles, including e-mail, web communications and social media.
• Experience developing and executing social media outreach strategies to drive external audience engagement.
• Proficient in developing multimedia storytelling packages with preferred skills in video production and editing with standard software.
• Photography and digital photo editing experience preferred.
• Experience working with nonprofit communications, especially advancement communications preferred.
• Ability to evaluate and edit the content, structure, and format of a range of written material.
• Knowledge of editorial and ethical standards for the research and development of journalistic articles and/or presentations.
• Experience managing employees, coordinating across units with various employees and motivating interns, volunteers and/or students.
• Collaboration skills to work effectively with others on problem-solving and provide thought leadership in the digital/social media space to effectively advance projects and programs.
• Ability to handle multiple projects simultaneously.
• Ability to work well under tight deadlines with crisis response experience.
• Knowledge of University policies and procedures and faculty resources preferred.
• Skill in the use of personal computers and related software applications (Word, Excel, PowerPoint).
• Ability to work effectively, manage partner expectations and interact with a wide range of constituencies in a diverse community.

• Develop multimedia communication concepts from ideation (storyboarding) to execution and delivery of final product (asset) to feedback gathering for process and content improvement.
• Use research and analytics to guide University brand content strategy.
• Develop standards, best practices and workflows for the creation, management, maintenance, and governance of digital content.
• Oversee UD’s content management system (currently Adobe Experience Manager), which includes 100+ users.
• Research emerging digital and multimedia platforms to develop strategies and best practices for implementation University-wide.
• Serve as a member of the crisis management team, assisting with social media listening, response and communication. Develop strategies and communications to proactively manage areas at risk of crisis as well as reactive messaging to use as needed.
• Set standards and provide guidance to all administrative units, colleges, and professionals within OCM regarding the creation of multimedia content strategies in line with the University’s target audiences by platform and in accordance with relevant policies. Drive and manage necessary approvals through OCM.
• Lead the management of the University’s presence on social media platforms, including Facebook, Twitter, YouTube, Snapchat, LinkedIn, Pinterest, Instagram and TikTok. Oversee and develop social media workshops for employees.
• Oversee the campuswide Social Media Group, which consists of 100+ employees representing UD on any social media account. Review and approve, as appropriate with the unit’s communication liaison, all new account requests, provide training to social media account admins and see that UD branding standards and social media best practices are adhered to by all accounts.
• Develop unique content and strategies for digital outlets, including executing contests, campaigns, offline/online brand experiences, trivia and polls.
• Develop, manage and execute on OCM’s paid digital marketing budget in conjunction with Admissions and other relevant units.
• Monitor UD social media accounts, compiling weekly, monthly and quarterly reports on metrics for profiles and developing best practices and future strategies, as well as providing other multimedia specialists, digital content specialists and social media managers with training to produce their own reports, ensuring accountability for annual account reviews.
• Manage the Social Media Ambassadors program; restructuring the program as needed to meet goals; assigning projects to students as well as coverage for stories and events; developing and filtering content; and leading and coordinating monthly meetings and training sessions as well as working with the Multimedia Specialist and Digital Content Specialist to organize volunteers for events, such as Athletics events, Commencement, Homecoming, Alumni Weekend and other activities utilizing central social media accounts.
• Create digital campaigns and work with units across campus to integrate digital media and online/offline brand experiences into existing events, e.g., New Student Orientation and 1743 Welcome Days, Homecoming, Commencement, Alumni Weekend.
• Lead, coordinate and, often, staff OCM-sponsored social media events.
• Ensure that all materials meet established University standards of appearance, content, and style.
• Prepare, edit, format, and write online pieces related to digital content curation, including articles, UDaily stories, press releases and announcements.
• Act as an advisor to the media relations team, coordinating social listening efforts to monitor conversations about the University, prominent UD voices online, emerging issues, and general sentiment.
• Lead or assist with special projects coordinated by OCM, as needed.
• Serve as liaison to other key campus partners such as the Office of the General Counsel to ensure adherence to necessary laws, and IT to align technology platforms, strategies and support.
• Perform other job-related duties as assigned.