WHY BEING PART OF COCA-COLA LATIN AMERICA?

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

POSITION OVERVIEW:

• Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL Hub and Franchise Leadership.
• Provide strategic and executional / franchise unit specific input on Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
• Lead regional market development to ensuring the right implementation of projects
• Provide market input for the development of market-level Innovation projects
• Provide input to localization and real-time amplification of IMX campaigns within the Franchise unit
• Execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX Media)
• Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers
• Support the System in Customer & Shopper marketing agenda (primary relationship with customers sits with C&CL).
• OU Front-Line Mkt Lead will carry out duties through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the other Frontline Marketing Leads, OU Marketing Lead and broader OU marketing team.

RELATED WORK EXPERIENCE:

• +17 years of experience
• Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
• Ability to lead negotiations and alignment with senior and key stakeholders
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
• Ability to identify needs for campaign localization or customization as necessary
• Ability to guide media buying (in partnership with Mkt procurement through IMX Media), as necessary

• Significant mkt and leadership experience (12+ years), including leading teams.
• Direct experience with marketing activation
• Business and commercial acumen, including financial expertise
• Experience working with TCCC external partners (bottlers and customers)
• Experience working with marketing in large OUs preferred
• Experience working in cross-functional and cross-geographical teams is preferred