FULL-TIME, SALARIED, HYBRID

ABOUT WORLD’S FINEST CHOCOLATE: World’s Finest Chocolate does more than make delicious chocolate. Since 1949, we’ve helped our fundraising customers raise over $4,700,000,000! These funds are used to buy playgrounds, pay for reading specialists, purchase musical instruments, fund field trips, and more. Our employees work as a team to support our company’s mission: To Deliver Extraordinary Value with Fun & Purpose.
POSITION OVERVIEW: We are seeking an experienced and strategic Senior Director, Fundraising Channel Sales to lead and expand our fundraising sales channels in the chocolate fundraising industry. This role will oversee all current and future sales channels, including Independent Sales Representatives, the Inside Sales Team, and the Outside Sales Team. The ideal candidate will bring a proven track record of growing revenue, improving KPIs, developing sales training programs, and driving innovative strategies to compete and win in a dynamic fundraising marketplace.
This leader must possess strong sales instincts, operational discipline, and a player-coach leadership style that suits a hands-on, entrepreneurial environment. Success in the role will require a track record of securing new business, managing customer relationships, and driving profitable growth through all aspects of quality sales operations and controls. The ideal candidate will have experience in leading multiple sales channels to profitable growth. Above all, this individual will thrive in a purpose-driven culture that values quality, performance, and long-term customer impact.

QUALIFICATIONS:

• 10+ years of sales leadership experience, with at least 5 years at the Director or Senior Director level.
• Successful background in B2B/B2C sales, channel development, and partnership management.
• Strong track record of driving revenue growth and exceeding sales targets.
• Experience in building, training, and scaling inside, outside, and independent sales teams.
• Excellent analytical, strategic, and problem-solving skills.
• Strong communication and leadership skills with the ability to influence at all levels.
• Demonstrated success in achieving and exceeding revenue targets.
• Skilled in forecasting, pipeline management, and sales operations.
• Exceptional communication, negotiation, and leadership skills.
• Bachelor’s degree required; MBA preferred.

PERSONAL ATTRIBUTES: Entrepreneurial mindset with a passion for growth

• Hands-on leader who thrives in a fast-paced, competitive environment
• Highly collaborative and adept at building relationships across internal and external stakeholders
• Strategic thinker with strong execution ability
• Inspiring leader who can motivate and develop high-performing teams
• Data-driven decision-maker with a strong focus on results
• Comfortable navigating complex markets and competitive landscapes

SKILL SET

• Proven “hunter” mindset – thrives on pursuing new opportunities and opening new accounts
• Execution-focused – organized, detail-oriented, and accountable for tactical follow-through
• Relationship builder – skilled in developing trust-based partnerships with buyers, brokers
• Experienced negotiator – able to structure and close high-impact, mutually beneficial deals
• Strong communicator – active listener who responds with clarity, confidence, and purpose
• Strategic problem-solver – brings structure to ambiguity, develops options leading to action
• Innovative thinker – introduces fresh, creative approaches to selling and retail strategy
• Highly resourceful – maximizes limited resources (time, people, money) to deliver results

PERFORMANCE MEASURES: Success in the Senior Director, Fundraising Channel Sales role at World’s Finest Chocolate will be measured by a mix of financial, customer, and organizational outcomes, including the following key performance indicators:

• Revenue, Operating Profit, Gross Margin, and customer-level profitability
• Sales execution with improved metrics
• RGM (Revenue Growth Management)
• Sales team capability improvements (through training, strategic hiring)
• Sales team employee engagement (attitude, hiring, turnover, satisfaction)
• Strong, 360-degree feedback from key internal and external relationship

KEY INTERNAL OPERATING RELATIONSHIPS: The Senior Director, Fundraising Channel Sales, will operate as a key member of the senior leadership team and collaborate closely with cross-functional executives to drive WFC’s fundraising growth strategy. Success in this role will depend on strong, ongoing partnerships with the following internal leaders:

• SVP Fundraising Sales
• Sr. Director of Marketing
• Sr. Manager, Finance
• SVP, Supply Chain & Manufacturin