Blue Yonder Title
Senior Director, Global Customer Marketing
Location
Dallas or US - Remote
Overview
Blue Yonder is seeking a seasoned and strategic Senior Marketing Director to lead and oversee global marketing campaigns for our supply chain management SaaS software and Services targeting the current Blue Yonder customer base. In this role, you will architect high-impact campaign strategies to drive revenue growth from the Blue Yonder customer base, developing messaging that enhances solution awareness, customer engagement, and lead generation across all channels. A deep understanding of the B2B buying process and customer needs is essential, enabling you to translate insights into effective marketing campaigns. Additionally, you will craft in-market messaging tailored to specific audiences and industries, aligning strategies and tactics to maximize engagement and drive demand growth within existing accounts.
Scope
The successful candidate will have extensive experience in designing impactful campaign strategies aligned to the buyer’s journey, analyzing target markets and customer behaviors, and developing innovative marketing channel and program strategies to drive audience engagement and conversion through the marketing funnel. You will work closely with cross-functional stakeholders, including sales, services, customer success, business development, industry strategy, field and product marketing, to create global, audience-targeted campaigns that align with business objectives.

What you will do

• Lead the design and creation of end-to-end marketing campaigns targeting the Blue Yonder customer base that maximizes lead generation by collaborating with sales, field marketing, creative, industry strategy and other stakeholders to understand market opportunities and define optimal strategies.
• Design an overall cadence of communications for our customer base in partnership with the Customer Experience organization.
• Build a customer marketing strategy against key business opportunities within the customer base.
• Build knowledge of Blue Yonder’s solutions, target markets, audiences, and decision-making processes to determine the best way to address and support our target customer profiles.
• Analyze market and portfolio coverage to proactively identify campaign opportunities and define ideal target audiences to generate pipeline and accelerate conversion.
• Determine the ideal channel mix, including content marketing, paid media, email, and other relevant channels, working with field, product, and influencer marketing to maximize impact.
• Create enticing, customer-centric messaging and campaign assets that communicate and differentiate Blue Yonder’s value in target industries, segments, and regions.
• Develop campaign briefs and work with internal creative teams and agencies to translate campaign visions into creative concepts and campaign assets.
• Work closely with internal marketing teams to effectively educate and evangelize campaign plans and messaging to optimize marketing program adoption and campaign results.
• Collaborate with field marketing and analytics teams to measure and monitor sales funnel activity, making recommendations to address coverage gaps, and optimize future messaging and channel strategies to maximize returns.

What we are looking for

• Bachelor’s degree in Business, Marketing, or a related field, or at least 15+ years of experience in B2B software marketing, demand generation, or a related field. Enterprise SaaS or supply chain marketing experience is a major plus.
• Deep understanding of the B2B buying process and customer needs, with the ability to translate them into effective marketing campaigns
• Proven track record of successfully designing and creating integrated marketing campaigns that drive pipeline and revenue
• Extensive knowledge of best practices in B2B marketing, demand generation, marketing automation, omni-channel marketing, customer marketing, digital marketing and lead conversion programs
• Budget management experience
• Excellent analytical skills and data-driven thinking
• Exceptional communication and presentation skills
• Highly collaborative individual with exceptional relationship building skills
• Positive, self-starter attitude with a drive to succeed, comfortable with high levels of ambiguity in a quickly changing business environment
• Experience working in a fast-paced, metric-oriented environment, with a high comfort level in analytics and quick adaptation to business needs
• Highly accountable individual with strong organizational skills to manage multiple projects with flawless execution

Synonymous Job Title:
Sr. Marketing Director

• Lead the design and creation of end-to-end marketing campaigns targeting the Blue Yonder customer base that maximizes lead generation by collaborating with sales, field marketing, creative, industry strategy and other stakeholders to understand market opportunities and define optimal strategies.
• Design an overall cadence of communications for our customer base in partnership with the Customer Experience organization.
• Build a customer marketing strategy against key business opportunities within the customer base.
• Build knowledge of Blue Yonder’s solutions, target markets, audiences, and decision-making processes to determine the best way to address and support our target customer profiles.
• Analyze market and portfolio coverage to proactively identify campaign opportunities and define ideal target audiences to generate pipeline and accelerate conversion.
• Determine the ideal channel mix, including content marketing, paid media, email, and other relevant channels, working with field, product, and influencer marketing to maximize impact.
• Create enticing, customer-centric messaging and campaign assets that communicate and differentiate Blue Yonder’s value in target industries, segments, and regions.
• Develop campaign briefs and work with internal creative teams and agencies to translate campaign visions into creative concepts and campaign assets.
• Work closely with internal marketing teams to effectively educate and evangelize campaign plans and messaging to optimize marketing program adoption and campaign results.
• Collaborate with field marketing and analytics teams to measure and monitor sales funnel activity, making recommendations to address coverage gaps, and optimize future messaging and channel strategies to maximize returns