The Coca-Cola Company (TCCC) is redefining how it allocates consumer and trade marketing resources to maximize impact and ROI. At the heart of this transformation is Fuelight 360—an advanced, data-driven platform providing a single source of truth for financial outcomes, customer impact, and consumer recruitment.
Initially launched as an MVP in 2024 across three markets, Fuelight 360 is now scaling globally as a core enterprise capability. Giving Operating Units (OUs), the Center, and Bottlers actionable insights to optimize investments, the platform has become a critical enabler of TCCC’s data-driven marketing and commercial strategy.
The Senior Director, Fuelight Product Owner, will lead the product’s ongoing evolution and expansion, balancing cutting-edge technical innovation with business usability to ensure the platform’s adoption and effectiveness across the system. This highly visible leadership role involves defining the product vision, managing its Agile lifecycle, and embedding best-in-class product management practices across Coca-Cola.

EXPERIENCE

• Required:
• 8–10+ years of experience in product management, with 5+ years in leadership roles.
• Big tech, SaaS, or enterprise software product experience—ideally with AI-powered analytics products, B2B decision intelligence tools, or marketing/financial optimization tools.
• Experience building, deploying, and scaling MVPs into enterprise solutions.
• Proven track record managing Agile teams and delivering high-impact enterprise products.
• Experience working with AI-powered analytics products, B2B tools, resource allocation platforms, or financial/marketing optimization solutions.
• Strong technical acumen for collaborating with engineering and data science teams.
• Proven ability to balance complexity with usability, ensuring deliverables meet both technical and business requirements.
• Experience in organizational change management and driving enterprise adoption of digital tools.
• Preferred:
• Familiarity with marketing analytics, resource allocation, or trade optimization principles.
• Hands-on experience with deploying AI/ML models and data optimization techniques.
• Experience integrating analytics platforms into enterprise-level business workflows.

SKILLS

• Agile Methodology
• Product Management Best Practices
• Prioritization and Roadmap Development
• Analytical Engine Development
• Cross-Functional Collaboration
• Change Management and Adoption
• Stakeholder Engagement and Influence
• Data-Driven Decision-Making
• Strong Communication and Storytelling

EDUCATION

• Bachelor’s degree in business, Marketing Analytics, Computer Science, Data Science, or a related field required.
• Master’s degree or relevant technical certifications preferred.

SKILLS:

Marketing Analysis; Analytics; Software Product Management; Product Management; Artificial Intelligence (AI); Agile Methodology
Pay Range:$189,000 - $217,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target

ROLE PURPOSE

The Senior Director, Fuelight Global Product Owner, leads a flagship enterprise product at the center of Coca-Cola’s marketing and commercial transformation. As the chief architect and decision-maker, this role drives product vision, execution, and adoption across The Coca-Cola Company and its Bottling System. This highly visible position reports into senior enterprise leadership, with regular engagement from VP- and SVP-level stakeholders. With direct accountability for a multi-disciplinary product team, and ownership of a global roadmap touching hundreds of users and billions of dollars in trade and consumer marketing spend, this role is mission-critical to enabling data-driven decision-making across the System. This is a rare opportunity to build and scale an enterprise product inside a world-class brand, with the backing of senior leadership, cross-functional teams, and global markets