Senior Director, Growth Marketing

at  Synacor Inc

QUALIFICATIONS AND SKILLS:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in marketing, with a strong focus on growth marketing with some experience in channel marketing.
• Proven track record of leading high-performing marketing teams and delivering exceptional results.
• Deep understanding of digital marketing channels and technologies.
• Strong analytical skills and data-driven decision-making abilities.
• Excellent communication and interpersonal skills.
• Experience working in a global organization and managing cross-functional teams.
• Ability to thrive in a fast-paced, dynamic environment.
  If you are a passionate and results-oriented marketing leader, we invite you to join our team

ABOUT THE ROLE:

We are seeking a seasoned Senior Director of Growth Marketing to lead our worldwide growth initiatives. This role will be instrumental in driving customer acquisition, revenue growth, and brand awareness on a global scale. The ideal candidate will possess a deep understanding of marketing – on both channel and digital marketing fronts, to execute innovative marketing strategies that deliver measurable results.

KEY RESPONSIBILITIES:

• Strategic Leadership:
• Develop and execute a comprehensive global growth marketing strategies aligned with the overall business objectives.
• Key Focus Areas: Expansion of the Managed Service Business, by cultivating direct relationships with ISPs, Telecom Operators, and Cable Operators. Additional focus will be through partnerships with third-party hosting providers.
• Work closely with the global sales team to identify and develop strategic partnerships with service providers in the industry.
• Oversee the development and implementation of marketing plans for key markets and product launches.
• Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment and maximize impact.
• Team Management:
• Lead and mentor a high-performing team of marketing professionals, including the Channel Marketing and Digital Marketing.
• Foster a culture of innovation, collaboration, and accountability within the team.
• Provide guidance, coaching, and performance feedback to team members.
• Digital/Channel Marketing:
• Oversee the development and execution of digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
• Manage the company’s digital assets, including the website, blog, and social media channels.
• Analyze website traffic and user behavior to identify opportunities for improvement and optimization.
• Collaborate with the marketing team to create engaging content and drive lead generation via a multi-faceted marketing channel.
• Communications and PR
• Develop and execute communications strategy to build and maintain strong relationships with key stakeholders, including media, analysts, and industry influencers.
• Manage media relations, including press releases, media interviews, and crisis communications.
• Develop and implement a social media strategy to increase brand awareness and engagement.
• Monitor industry news and trends to identify opportunities for thought leadership and brand positioning.
• Performance Measurement and Optimization:
• Establish key performance indicators (KPIs) and track the effectiveness of marketing campaigns and initiatives.
• Analyze marketing data to identify trends and opportunities for improvement.
• Continuously optimize marketing strategies and tactics to maximize ROI.