Senior Director, Integrated Media Planning at Omnicom Media Group US OMD

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Mar, 26

Salary

230000.0

Posted On

09 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Leadership, Digital Marketing, Client Management, Team Management, Media Planning, Data Analysis, Campaign Design, Budget Management, Communication, Strategic Thinking, Innovation, Programmatic Media, Analytical Skills, Marketing Technologies, Organizational Skills, HCP Knowledge

Industry

Advertising Services

Description

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Senior Director is instrumental in developing strategies, planning, and ensuring proper implementation of digital marketing programs to meet and exceed client goals. A successful Senior Director will have great attention to detail and be able to take complete ownership of educating junior team members and getting tasks completed to bring value to our clients. Team Management Strong leadership skills, and a track record of identifying and developing high-performing talent with monthly leadership meetings to propel talent growth Able to manage a team of planner/buyers across HCP business Learns process works with Directors and ADs to define roles and responsibilities by level Leans in to inspire team growth, ensure confidence in roles and training to mitigate gaps, and maintains a motivated team Advocates for team, manages expectations, intervening to problem solve with Directors as needed Able to have the challenging conversations that recognize team capabilities and manages team accordingly Regular engagement with client lead to manage for any budgetary changes and projections Provide inputs and guidance around campaign design, including requirements for success and optimal use of demand-side platforms Client representative Ability to effectively manage multiple stakeholders at same time and delegate appropriately across the team to service business needs Able to quickly recognize diverse client communication styles and mirror their needs Ensures communication with clients is agile, responsive and proactive in avoiding issues and preempting needs and training team to follow suit Reviews all team work with director to ensure it addresses requirements and is professionally presented Initiates opportunities to meet with clients educating on events in marketplace that might trigger interest, awareness or educate as a means of building relationships Able to drive incremental business growth beyond organic budget fluctuations Work from Ridgefield offices every 2nd Wednesday at a minimum meeting with client stakeholders to build influence and reputation that will recognize opportunities to drive business growth Have accountability over client budgets learning client tools for budget management and being OMD key champion for tools and supporting billing management Thought leader Able to create perspectives that resonate with client business and knowledge gaps in a concise and articulate way Knowledgeable on digital media and data technology and able to recognize client gaps, identify solutions and manage execution Create client programming to drive confidence, reputation and engagement with media as primary business partner Track innovation within the industry, evaluate and identify new partners and technology that will drive best-in-class channel strategies for OMD and our client(s) Share OMG thought leadership relevant to HCP business with brand marketers and media CoE along with contextual relevance Able to identify the intersections between DTC and HCP, reinforce the value to client through the efficiencies and intelligence accomplished through the holistic lens Media Expertise Experience leading planning team in developing consumer journey for optimal investment strategy designed towards achieving client KPIs Technical and strategic understanding of digital buying required, particularly in paid social, direct and programmatic media Familiar with HCP partners, capabilities, data offerings, campaign recommendations and performance to challenge teams where opportunity lies Evaluate partners and how to optimize partnerships beyond savings to drive insights and innovation Support marketing science in establishing the necessary data pipes to share performance information with BI Analytics teams Attend strategic brand marketing meetings to build relationships and instill confidence in campaign and brand knowledge and ability to mentor team and drive confident business investment Ability to work with legal, sourcing and directors to manage scope revisions and fulfillment Manage team deliverables on time for billing reconciliation, A&I dashboard delivery including spend working with PM to ensure teams leave sufficient time to accommodate deadlines Work side by side with Marketing Science team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective Demonstrable, in-depth understanding or strong working knowledge of the following: Marketing technologies & tools (Web analytics, tag management, ad servers, attribution) Strong program management and organizational skills, with ability to drive multiple simultaneous efforts to fruition Direct brand marketing principles and strategies Familiarity with pharma digital programs and partners Exceptional analytical skills, and confidence acting on data and insights Working knowledge of 3rd party verification tools, including Moat, IAS, DCM, DoubleVerify Hands-on experience with data visualization tools, including Tableau Operational excellence Create and manage HCP Design process Familiarity with HCP workflow, roles, responsibilities, deadlines and templates required to ensure streamlined delivery of service Identify opportunities to increase efficiency and effective of team collaboration and delivery Ability to identify opportunities for enhanced performance with client stakeholders and to recommend external shifts to support a more productive working relationship with clients Experience developing and facilitating organizational change and developing integrated client workstreams #LI-KR1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $120,000—$230,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice

Responsibilities

The Senior Director is responsible for developing strategies and ensuring the implementation of digital marketing programs to meet client goals. This role includes managing a team, engaging with clients, and driving business growth.