We are looking for a Senior Director to support our Canadian juice business which includes iconic brands like Simply, Minute Maid & fruitopia. You will lead a nimble team tasked to build short-term & long-term strategies, own end to end plans & direct the day-to-day management of our expansive portfolio. You will report into the VP of Juice Marketing and work cross-functionally with several teams - Commercial, Sales, Finance, R&D, Legal/ Regulatory & our creative agency partners. If you are strategic, driven, and collaborative, we want to hear from you!

QUALIFICATIONS & REQUIREMENTS

• 8 or more years of experience in brand management and/or marketing in consumer-packaged goods; beverage experience preferred
• Bachelor’s degree required; MBA preferred
• Ability to develop and articulate multi-year strategic plan and annual business plan for their brand. Develops a holistic picture of what is required to deliver these plans including alignment of key stakeholders across the value stream and making key decisions on resource needs/allocations.

Communication Focus

• Role frequently leads communications with both internal (e.g., US brand, Commercial, Supply Chain & Technical, Finance) as well as external (e.g. customer, agency, supplier) partners
• Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes
• Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives

SKILLS

Social Media; Sustainability; Brand Strategy; User Experience (UX) Design; Experimentation; Design; Design Thinking; Audience Engagement; Influencer Marketing; Data Insights; Market Segmentation; Storytelling; Data Strategies; Ideas Generator; Creative Strategies; Revenue Growth Management; AI Concepts; Negotiation; Portfolio Strategies; Agile; System Economics; Omnichannel Interactions
Pay Range:$185,000 - $212,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target

• Provide direct reports with leadership, clear direction/prioritization, and coaching to achieve work objectives, improve performance and skills, and develop career paths
• Lead development of annual and multi-year brand growth strategies and business plans to deliver against overall brand vision and business objectives
• Lead future product pipeline to deliver sustainable revenue and profit by working closely with related functions, such as R&D, Technical, Supply Chain, Human Insights, Design, Finance, Legal and Commercialization
• Drive commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
• Develop and communicate written briefs for use by agencies (e.g., media, creative, packaging, product development etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives