United States, Walkersville (Maryland)
Today, Lonza is a global leader in life sciences operating across five continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work we want to be part of.
We are looking a Senior Director, Marketing Center Head, who will be a pivotal leader within our Commercial and marketing organization, responsible for defining, developing, and executing the holistic marketing and portfolio strategy for Lonza Bioprocessing diverse life sciences product portfolio.
This senior leadership role will oversee all facets of marketing, including Product Management, General Marketing, and Marketing Communications. The Director will drive market leadership, brand recognition, and revenue growth by ensuring strategic alignment across all marketing functions and fostering strong collaboration with Sales, R&D, and other commercial teams.
This leader will champion customer-centricity and innovation, translating market insights into compelling value propositions and impactful go-to-market strategies.

Key responsibilities

• Define and drive the overall global marketing vision and strategy for the company’s product portfolio, ensuring alignment with corporate objectives and revenue targets
• Lead, mentor, and develop a high-performing team of marketing professionals, including Product Managers, General Marketing specialists, and Marketing Communications experts
• Oversee the entire product lifecycle from ideation and development support through launch, growth, and end-of-life, ensuring a robust product pipeline and portfolio optimization
• Direct the creation and execution of comprehensive marketing campaigns, market segmentation strategies, and branding initiatives to enhance market presence and customer engagement
• Guide the development and implementation of effective marketing communication strategies across digital channels, content marketing, public relations, and events
• Collaborate closely with Sales leadership to develop impactful sales enablement tools, training programs, and strategies that support regional revenue goals
• Partner with R&D and Business Development to identify new market opportunities, assess commercial viability of new technologies, and contribute to product roadmap development
• Establish and track key marketing performance indicators (KPIs), analyze ROI, and optimize marketing spend to ensure maximum effectiveness and efficiency
• Lead new product introductions including strong financial analysis of market entry
• Manage all aspects of our product lifecycle management
• Conduct thorough market research and competitive analysis to maintain a deep understanding of industry trends, customer needs, and competitive landscapes

Key requirements

• Bachelor’s degree in Marketing, Life Sciences, Business, or a related field required
• Preferred MBA or advanced degree Field of Study
• Highly Experienced in progressive marketing experience within the biotechnology, life sciences, pharmaceutical, or diagnostics industry, with a strong focus on products (consumables, testing equipment, etc.)
• Advanced experience in senior leadership role overseeing multiple marketing functions (e.g., Product Management, Brand Marketing, Marketing Communications)
• Exceptional strategic thinking, with the ability to translate complex scientific information and market data into clear, actionable marketing plans
• Outstanding leadership, team-building, and talent development capabilities
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization
• Deep understanding of the full marketing mix, including digital marketing, content strategy, brand management, and product lifecycle management
• Strong analytical skills for market analysis, forecasting, and ROI measurement
• Proficiency in CRM systems (e.g., Salesforce), marketing automation platforms, and analytics tools
• Ability to thrive in a fast-paced, complex, and evolving scientific and commercial environment
• Demonstrated success in developing and executing global or regional marketing strategies that delivered significant business impact and revenue growth
• Proven experience in leading, mentoring, and developing diverse marketing teams
• Strong track record in new product launches and market development

In line with Lonza’s compensation philosophy of paying at or around the median of the Life Science industry, the annual base salary Lonza Walkersville, Maryland reasonably expects to pay from your position ranges from $185’000 to $315’000.
Individual compensation will depend on a variety of factors, including but not limited to individual skills, qualifications, competencies, individual experience and expertise, job-related knowledge, and the availability of talent. Most roles in your job family will fall within the range provided. In limited cases, there may be factors that could lead to an annual base salary outside of the typical expected salary range for your position.
Every day, Lonza’s products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.
People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.
Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.
Reference: R70391

• Define and drive the overall global marketing vision and strategy for the company’s product portfolio, ensuring alignment with corporate objectives and revenue targets
• Lead, mentor, and develop a high-performing team of marketing professionals, including Product Managers, General Marketing specialists, and Marketing Communications experts
• Oversee the entire product lifecycle from ideation and development support through launch, growth, and end-of-life, ensuring a robust product pipeline and portfolio optimization
• Direct the creation and execution of comprehensive marketing campaigns, market segmentation strategies, and branding initiatives to enhance market presence and customer engagement
• Guide the development and implementation of effective marketing communication strategies across digital channels, content marketing, public relations, and events
• Collaborate closely with Sales leadership to develop impactful sales enablement tools, training programs, and strategies that support regional revenue goals
• Partner with R&D and Business Development to identify new market opportunities, assess commercial viability of new technologies, and contribute to product roadmap development
• Establish and track key marketing performance indicators (KPIs), analyze ROI, and optimize marketing spend to ensure maximum effectiveness and efficiency
• Lead new product introductions including strong financial analysis of market entry
• Manage all aspects of our product lifecycle management
• Conduct thorough market research and competitive analysis to maintain a deep understanding of industry trends, customer needs, and competitive landscape