Senior Director, Media & Events Marketing at Informa

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

13 Apr, 26

Salary

165000.0

Posted On

13 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Multimedia Marketing, Social Media Strategy, Content Marketing, Event Marketing, Audience Acquisition, Data Analysis, Leadership, Marketing Automation, Video Production, Digital Campaigns, Collaboration, Communication, Innovation, Budget Management, Customer Retention, Engagement

Industry

Information Services

Description

Company Description We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses. Job Description This role is based in our 605 Third Ave or Chicago office. As Senior Director of Media & Events Marketing, you will be a dynamic, results-oriented leader with a proven track record of leveraging multimedia, social media, and video content to amplify brand presence, drive audience engagement, and increase event attendance. In this role, you will oversee the development and execution of comprehensive marketing strategies to elevate the Foodservice portfolio’s brands across media and events. You will lead a high-performing team, collaborate with cross-functional stakeholders, and champion innovative content marketing, video, and social media to achieve measurable results. This position is ideal for a strategic thinker who thrives in a fast-paced, data-driven environment and is passionate about using cutting-edge marketing techniques to enhance brand reputation and drive business growth. Reporting directly to the VP of Marketing, you will work closely with sales, editorial, and senior management teams while mentoring a team of media, subscriptions, event, and social media marketers across multiple locations. Key responsibilities include owning the overarching marketing strategy and execution for events, media properties, and marketing services, with a focus on audience engagement, event attendance, and ROI-driven campaigns. This role offers a unique opportunity to shape the future of the Foodservice portfolio’s brands and create meaningful connections with audiences. Primary Responsibilities Event Marketing Strategy & Campaign Management Develop and execute integrated event marketing strategies that align with the vision of amplifying the Foodservice portfolio’s brands across media and events. Inspire and lead a team of event marketers to deploy multi-channel campaigns (email, paid social, SEM, affiliate marketing, etc.) that grow the marketing database, engage target audiences, and improve attendee KPIs. Directly manage and coach event marketing and audience acquisition teams to ensure successful campaign execution and alignment with business goals. Multimedia & Social Media Marketing Champion the use of multimedia content, including video, social media, and interactive formats, to amplify brand reach and drive audience engagement. Collaborate with editorial and creative teams to produce high-quality video content, social media campaigns, and user-generated content that resonate with target audiences. Leverage social media platforms to build community, foster engagement, and drive traffic to events and media properties. Content Marketing & Audience Engagement Use compelling, relevant content to attract, nurture, and convert prospects throughout the buyer journey. Partner with marketers to create and execute ROI-driven digital campaigns, including landing pages, email marketing, and digital funnels designed to convert leads into attendees or subscribers. Develop and manage a content calendar that aligns with audience needs and business objectives, ensuring consistent messaging across all channels. Media & Subscription Management Collaborate with editorial teams to ideate, develop, and produce branded content assets for lead generation and audience engagement. Oversee segmentation and targeting for digital campaigns, including newsletters and custom marketing services, in partnership with Informa Engage shared services. Use first-party and behavioral data to create personalized promotions that convert readers into long-term subscribers. Manage the media marketing and subscriptions team, ensuring effective governance of subscription data, promotions, and access to paid media platforms. Marketing Automation & Data Analysis Optimize marketing automation systems (e.g., Eloqua) to streamline campaigns, improve lead retention, and increase conversion rates. Analyze campaign performance and provide detailed reporting to senior management, offering actionable insights to inform future strategies. Monitor revenue performance, identify areas for improvement, and address issues in the marketing funnel to reduce churn and improve customer retention. Qualifications Bachelor’s Degree required. Minimum of 10+ years’ experience in marketing or advertising – foodservice and event experience preferred Proven experience in multimedia marketing, including video production, social media strategy, and content marketing. Strong leadership skills with the ability to inspire and manage a high-performing team. Expertise in event marketing, audience acquisition, and subscription management. Data-driven mindset with a track record of using analytics to optimize marketing performance and drive ROI. Exceptional communication and collaboration skills, with the ability to work effectively across teams and functions. Entrepreneurial spirit with a passion for innovation and digital transformation. Experience in developing and managing multiple budget timelines and deadlines Proficient in Microsoft Office Suite, especially Excel Proficiency in marketing automation platforms (e.g., Eloqua), Digital marketing & social media channels (LinkedIn, Meta et al), Analytics tools (PowerBI, Google Analytics), data repositories, CMS, etc. Travel < 20% per year. Additional Information We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world The salary range for this role is $145,000–$165,000, based on experience. This posting will automatically expire on 1/29/2026. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Responsibilities

The Senior Director will develop and execute marketing strategies for the Foodservice portfolio, focusing on audience engagement and event attendance. They will lead a team and collaborate with various stakeholders to achieve measurable results.