Aware, a global leader in biometrics software products, solutions, and services, is seeking a Senior Director of Marketing to join the Aware Team. Reporting to the CEO, you will lead the marketing team to continued success. The Director of Marketing works closely with our marketing, sales, and product teams to educate, engage and excite our strategic accounts about Aware as well as develop and implement larger demand generation and nurturing campaigns.
The Senior Director of Marketing will partner with the sales team, customer success, revenue operations, partner team and product to drive sales pipeline and revenue through account-targeted programs. This role will be a critical resource in creating engagements with strategic accounts through multiple channels. They will have the overall responsibility for planning and executing a multitude of marketing programs - e.g. content marketing, conceiving and hosting customer events, account intelligence gathering, targeted ads and demand generation programs. This role pioneers marketing strategies to keep pace with evolving organizational needs and external market opportunities, all to support Aware’s growth globally.

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Marketing or a related field; or equivalent experience
• 10+ years B2B marketing experience with a focus on target/named account-focused programs in an account-based marketing and/or demand generation role
• Marketing experience in biometrics and/or digital identity technology companies preferred, SaaS marketing experience is required.
• You have acquired new logos, expanded their footprint, increased wallet-share and driven cross-sell/upsell opportunities in defined customer segments & verticals
• 3+ years of B2B digital/inbound marketing including content marketing, social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
• Previous experience owning an annual event plan and budget.
• Competent in all areas of marketing including strategy, plans, sales enablement, thought leadership and demand generation
• Aptitude for leveraging digital marketing, digital advertising, and sales acceleration tools and technologies
• Data-driven and proficient with extracting analytic insights to segment audiences and optimize efforts
• Exceptional negotiation and problem-solving skills; flexibility and adaptability
• Team player with a proven ability to collaborate, communicate, share and generate ideas, and seamlessly lead local and remote teams
• Experience with Hubspot and SalesForce required
  We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
  Job Type: Full-time
  Pay: $160,000.00 - $180,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• How many years of marketing experience in a biometrics or digital identity company do you have?

Experience:

• HubSpot: 7 years (Required)
• B2B marketing: 8 years (Required)
• Salesforce: 7 years (Required)

Ability to Commute:

• Burlington, MA 01803 (Required)

Work Location: Hybrid remote in Burlington, MA 0180

Please refer the Job description for details