Senior Director of Marketing at Johnson Lambert LLP

Atlanta, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

17 Jun, 26

Salary

225000.0

Posted On

19 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Digital Marketing, Demand Generation, Brand Building, Marketing Automation, Data-Driven Interactions, Salesforce Administration, Marketing Cloud Account Engagement, Budget Management, Project Management, Change Management, Stakeholder Influence, Service Packaging, AI Integration, Return On Investment

Industry

Accounting

Description

As our Senior Director of Marketing, you will: Lead Strategic Growth: Develop and execute marketing strategies that align with our goal of achieving 10-12% annual revenue growth, including 30-50% non-audit revenue within the next five years. Architect our Digital Presence: Deeply engage in digital marketing campaigns to build brand awareness and fill the pipeline through sophisticated, data-driven interactions. Champion Innovation & AI: Automate "low-hanging fruit" tasks to allow the team to focus on high-value, personalized marketing activities. Collaborate with Sales & BD: Partner closely with the Director of Business Development to ensure a seamless process in tracking and transitioning Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs). Optimize MarTech & RevOps: Work with the Salesforce administration team to maximize our use of Sales Cloud and Marketing Cloud Account Engagement for better reporting and automation. Package New Services: Along with industry and service leaders, lead the packaging of new and existing consulting services to ensure they are market-ready and competitively priced. Manage Agency & Internal Teams: Provide hands-on project management for campaigns, ensuring both internal staff and our external marketing agency deliver high-quality, on-brand content, website management, social media strategy, etc.. Advance the UVP: Translate our technical sophistication into a defensible "Why us?" for the insurance and nonprofit sectors, helping us stand out. Manage the Budget: Prepare and monitor the annual marketing budget, ensuring a high Return on Investment (ROI) for all strategic initiatives. Successful candidates must have: Minimum of twelve (12) years of progressive experience in marketing, with a significant portion in a management or leadership role. Proven track record in Digital Marketing: Deep experience in demand generation, brand building, and navigating the digital-first buyer's journey. Executive Presence: Exceptional written and oral communication skills with the ability to interact with and influence the firm's highest leadership levels. Hands-on Leadership Style: Willingness to "get into the weeds" of campaign management while simultaneously setting high-level strategy. Tech-Forward Mindset: Strong experience with marketing automation and a critical focus on change management. Integrity: An unwavering commitment to leading with integrity and representing the firm's core values. Education: Bachelor’s degree in Marketing, Communications, or a related field. Location/Travel: This role may be located near any of Johnson Lambert’s eight offices [Atlanta, GA; Charleston, SC; Edison, NJ; Jacksonville, FL; Park Ridge, IL (Chicago); Raleigh, NC; Vienna, VA (Washington DC); Williston, VT] or as a remote-optional role. Ability to travel approximately 10% for trade shows, events, and team meetings is required. Preferred candidates will also have: Professional Services Experience: Previous experience within a CPA, legal, or consulting firm. AI Proficiency: Experience integrating Artificial Intelligence into marketing workflows and content strategies. Salesforce Experience: Familiarity with the Salesforce ecosystem (i.e., Sales Cloud/Marketing Cloud Account Engagement). The pay range for this role is Equity note: Research suggests that women and Black, Indigenous, and other persons of color are less likely than men or White job seekers to apply for positions unless they are confident they meet 100% of the qualifications. We strongly encourage interested individuals to apply, and allow us to evaluate the knowledge, skills, and abilities you demonstrate, using an internal equity lens. The expected salary range for this position is $150,000 – $225,000. Final compensation is determined by various factors, such as geographic location, specialized skills, and years of relevant experience. Johnson Lambert prides itself for the hands-on approach and relationships we build with future employees, employees, and clients. We believe each application is the potential for a future relationship with JL. Therefore, a member of our HR team personally reviews all applications submitted.

Responsibilities

This role involves developing and executing marketing strategies to achieve significant annual revenue growth, focusing heavily on digital presence, brand awareness, and pipeline generation through data-driven campaigns. The Director will also champion innovation, automate tasks using AI, collaborate closely with Sales/BD, optimize MarTech stacks, package new services, and manage both internal and external marketing teams.