Senior Director of Marketing at Trademark Property Company

Atlanta, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Sep, 26

Salary

0.0

Posted On

01 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing, Brand Management, Public Relations, Event Planning, Digital Strategy, Budget Management, Stakeholder Management, Market Intelligence, Omnichannel Marketing, Team Leadership, Project Management, Vendor Management, Consumer Insights, Corporate Sponsorships, Cross-functional Collaboration, Business Acumen

Industry

Real Estate

Description

Description About Trademark Property Company Trademark Property Company, based in Fort Worth, Texas, is a full-service real estate firm specializing in the development, investment, and management of mixed-use, retail, multifamily, and office properties. We aren’t just about square footage or leasing rates. We are in the business of placemaking. We take ordinary spaces and turn them into community hubs—places where people want to be, connect, and experience something special. Our business is focused on adding value to assets, but our passion is adding value to communities. We don’t just manage properties; we curate experiences. If you want a career that is as dynamic and vibrant as the places we create, you’re looking in the right place. We aim for our culture to truly reflect our purpose and guiding principles. Our Purpose is to be extraordinary stewards, enhance communities and enrich lives. Our guiding principles: Have Vision Engage People Make a Difference Create Value Build Partnerships Do you like what you’re reading? Nice, but enough about us, let’s talk about you. Are You… Have Vision: You are a strategic, creative thinker who can look at a 590,000 square-foot premier destination and see endless possibilities for brand elevation, storytelling, and market growth. A Connector: You naturally connect with retailers, media outlets, and community partners while inspiring and mentoring an on-site marketing and guest services footprint. A Partner: You understand that premier placemaking requires deep collaboration, bridging the gap seamlessly between property management, leasing, corporate ownership, and external agencies. The Opportunity The Senior Director of Marketing is responsible for the strategic leadership of Atlantic Station's brand, marketing, communications, public relations, signature events, and entire guest experience footprint. This critical leadership role develops and executes high-impact integrated initiatives that strengthen Atlantic Station's position as a top-tier mixed-use hub, drive retail traffic and sales, support asset leasing objectives, and elevate long-term property value. The Senior Director directly guides the on-site marketing team and concierge organization, working hand-in-hand with ownership, agency partners, and media stakeholders. Job Type: Full-time, Salaried, Exempt Reports To: General Manager What You’ll Do 1. Strategic Marketing & Brand Leadership Brand Protection: Guard, strengthen, and champion the Atlantic Station brand identity across all media channels, public touchpoints, and guest interactions. Strategic Planning: Architect and deliver comprehensive annual marketing, digital, and public relations strategies tightly aligned with overall asset performance goals. Market Intelligence: Monitor consumer insights, retail trends, and Campaign Key Performance Indicators (KPIs) to continually refine approach, measure success, and report results to ownership. 2. Events, Communications & Digital Media Signature Programming: Lead the creative planning and operational execution of large-scale signature events, seasonal programs, and community activations that turn the property into a buzzing regional draw. Omnichannel Oversight: Supervise digital strategy, including website content, social media channels, targeted email marketing, creative video/asset production, and traditional advertising campaigns. Public Relations: Serve as the primary media spokesperson and strategic liaison for Atlantic Station with local community organizations, corporate partners, and city entities. 3. Retailer, Office & Residential Integration Retailer Success: Coordinate retailer marketing opportunities, multi-tenant grand openings, and exclusive in-store activations to boost sales and enhance tenant retention. Specialty Leasing Partner: Collaborate with the Vice President of Specialty Leasing to capture lucrative corporate sponsorships, property-wide brand partnerships, and unique revenue-generating pop-up initiatives. Mixed-Use Synergy: Partner with the multi-family residential and office leasing teams to build cohesive, integrated cross-programming that unifies the entire live-work-play environment. 4. Leadership & Fiscal Management Team Development: Direct, mentor, and foster professional growth within the on-site marketing staff, the Concierge Manager, and the guest services team. Budget Governance: Own the development and meticulous monthly management of complex annual marketing budgets, tracking forecasts and agency financial records. Vendor & Agency Management: Manage specialized public relations, creative, and digital agencies, ensuring deliverables are hit on time and within scope. Requirements What You Bring to the Table Experience & Education Proven Tenure: A minimum of 10 years of progressive marketing leadership experience. Direct experience within destination marketing, premier high-traffic retail centers, large-scale mixed-use assets, luxury hospitality, or commercial real estate is required. Academic Background: Bachelor's degree in Marketing, Communications, Public Relations, Hospitality, or a closely related business field. Track Record: Demonstrated history of launching successful integrated brand campaigns, sophisticated public relations responses, and complex, large-scale event workflows. Skills & Competencies Leadership & Influence: Strong organizational, project management, and relationship-building skills with a proven capability to manage cross-functional projects. Business Acumen: Exceptional written and verbal presentation skills, comfortable summarizing data-driven marketing trends and financial returns directly to institutional owners. Availability: Willingness and flexibility to work variable hours, including evenings, weekends, and major holidays to oversee critical property activations and peak seasonal events. Oh, You Want the Perks? We offer a competitive compensation and benefits package designed to support your health, financial security, and work-life balance. Medical, Dental, & Vision: Coverage through United Healthcare. Disability & Life Insurance: Employer-paid short-term/long-term disability and life & AD&D insurance. Paid Leave: Up to 4 weeks of paid maternity leave and 2 weeks of paid paternity leave. 401k: With a company match of 50% on the first 5% of your contributions. Paid Time Off (PTO): 15 days of PTO are accrued from your first full pay period. Paid Holidays: You will receive 10 paid holidays per year, plus a paid birthday holiday and 2 paid volunteer days. Additional Company-Paid Benefits: Access to HealthJoy for telehealth and advocacy services, and Rocket Lawyer for legal services. Does this sound like a place you’d want to work? If so, we invite you to apply!

Responsibilities

Lead the strategic brand, marketing, and guest experience for Atlantic Station to drive retail traffic and elevate property value. Manage the on-site marketing team and concierge staff while coordinating with ownership and agency partners.