Senior Director of Portfolio Marketing at GP Strategies Career Site

Troy, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

14 May, 26

Salary

0.0

Posted On

13 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Portfolio Marketing, Strategy, Positioning, Messaging, Value Propositions, Go-to-market Strategy, Sales Enablement, Content Creation, Thought Leadership, Market Insights, Customer Feedback, Team Leadership, Mentoring, ABM, Integrated Marketing, AI

Industry

Business Consulting and Services

Description

What You’ll Do Lead portfolio marketing strategy, creating positioning, messaging, and value propositions across solutions, services, and products. Drive marketing for GP AIQ+, our flagship AI-powered platform, translating technical capabilities into business outcomes that matter to enterprise buyers. Build industry-specific content and thought leadership that establishes GP Strategies as a trusted partner. Partner with Sales, RevOps, Operations, Innovation, and Technology to align on go-to-market strategy. Create sales enablement tools including playbooks, battlecards, pitch decks, demo scripts, and decision-support frameworks. Leverage market insights and customer feedback to refine messaging, positioning, and campaigns. Lead and mentor a high-performing portfolio marketing team. Collaborate on ABM initiatives and integrated marketing campaigns to generate leads and drive strategic account engagement. What You Bring 10+ years of B2B product or services marketing experience, ideally in professional services, L&D, or workforce solutions. 5+ years of experience leading marketing teams and driving performance. Proven ability to simplify complex offerings into clear, compelling messaging that influences enterprise buyers. Experience launching products, developing go-to-market strategies, and creating sales enablement programs. Strong strategic thinker with hands-on execution skills. Excellent written and verbal communication, able to create messaging that drives impact. Familiarity with AI-powered products, ABM, analyst relations, or vertical marketing is a plus. MBA or advanced degree is a bonus. Why Join Us? If you want strategic ownership, measurable impact, and the chance to shape the future of enterprise learning, this is your opportunity. You’ll join a collaborative, forward-thinking marketing team and report to a leader who values strategy, results, and execution. At GP Strategies, you’ll have the chance to lead, innovate, and make a tangible difference in how organizations accelerate learning, workforce transformation, and adoption of AI-powered solutions. Ready to lead portfolio marketing that drives growth and transformation? Apply now — we want to see what you can do. #LI-AA1

Responsibilities

The role involves leading portfolio marketing strategy, developing positioning and messaging for solutions, services, and the flagship AI-powered platform, GP AIQ+. This includes building industry-specific content, partnering with internal teams on go-to-market strategy, and creating essential sales enablement tools.