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• Paid Media Strategy: Develop and execute a comprehensive paid media strategy for Calvin Klein EMEA, aligning with business goals, marketing objectives, and consumer insights. Ensure these align with retail, e-commerce, CRM, and omni-channel marketing efforts
• Full-funnel media planning: Oversee full-funnel media planning, ensuring a seamless integration between brand awareness, consideration, and conversion campaigns. Oversee all paid media consumer touchpoints, including traditional, digital, and performance media channels
• Media budget & investments: Oversee multi-million euro paid media investments, optimizing budget allocation across digital (social, search, display, video, programmatic) and offline (TV, OOH, print, radio) channels.
• Campaign execution: Lead cross-channel campaign execution, ensuring the right mix of branding and performance media to maximize impact.
• Buying strategies: Drive AI-powered media buying strategies, incorporating automation, machine learning, and data-driven optimizations.
• Campaign development: Develop innovative brand activation and performance marketing campaigns to drive engagement, traffic, and sales
• Market alignment: Ensure seamless media execution across key markets, balancing global brand consistency with localized market needs.
• Campaign optimization: Continuously test, analyze, and optimize paid media campaigns, leveraging data to improve efficiency and effectiveness.
• Media attribution models: Establish robust media attribution models, ensuring accurate measurement of media impact across all touchpoints.
• Best practice: Implement best practices for A/B testing, incrementality studies, and audience segmentation.
• Relationship management: Manage relationships with media agencies, publishers, platforms (Meta, Google, TikTok, etc.), and ad-tech providers and negotiate media contracts and partnerships to maximize efficiency and effectiveness of paid investments.
• Support departmental plans: work with the VP CK EMEA Marketing to develop departmental plans and priorities
• Manage Paid Media team: provide managerial and pastoral care to the team, providing guidance and direction to enable them to best deliver the task their teams are responsible for
  Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.