Have you ever used the self-checkout in a Walmart, Target or Home Depot? Played the slots at MGM Casino? Maybe you grabbed a drink from a vending machine or paid to park your car? If you’ve answered with a resounding “YES”, then you’ve done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI).
We make the technology that powers your everyday life, enabling more than 4 billion transactions every week in more than 143 currencies worldwide. From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software.
Headquartered in Malvern, PA, CPI is supported by: >2,000 global associates, 7 manufacturing sites, 11 corporate offices and a national field service organization.

QUALIFICATIONS AND REQUIREMENTS

• Bachelor’s degree in Business, Finance, Marketing, or a related field; MBA preferred.
• Minimum of 10 years of sales experience, with at least 5 years in a leadership role within the financial services industry.
• Proven track record of successfully driving sales growth and achieving revenue targets.
• Strong understanding of the financial institutions sector and related products/services.
• Excellent leadership, communication, and interpersonal skills.
• Ability to develop and execute strategic sales plans and drive results.
• Proficiency in CRM software and sales analytics tools.
• Willingness to travel as needed.

The Director of Product Management and Marketing will lead the strategic vision, development, and execution of the CPI Hardware product portfolio, roadmap and marketing efforts, for our largest revenue generating arm of the business. This role requires a visionary leader with a deep understanding of product management, market dynamics, and customer needs to drive growth and innovation in the hardware space.

More specific expectations of the role include:

• Product Strategy and Development:
• Develop and execute a robust product roadmap aligned with business objectives.
• Lead cross-functional teams to drive product lifecycle management, from ideation to launch.
• Identify market trends and customer insights to inform product innovation and differentiation.
• Marketing Strategy and Execution:
• Create and implement integrated marketing strategies to position CPI Hardware products effectively in target markets.
• Collaborate with sales teams to develop compelling value propositions and go-to-market strategies.
• Oversee branding initiatives to ensure consistency and alignment with company values.
• Leadership and Team Development:
• Mentor and develop a high-performing product management and marketing team.
• Foster collaboration across departments to achieve strategic goals.
• Act as the face of CPI Hardware for customer and stakeholder engagement.