ABOUT ALTERNATIVE AIRLINES

If you’re passionate about email marketing and love turning data into action, we’d love to hear from you. You’ll work closely with our Head of Customer Acquisition & SEO to lead the charge on email performance where you’ll be planning and launching campaigns, digging into data and running A/B tests.
It’s a hands-on role with real impact. Perfect for someone ready to own it, grow it and drive forward an exciting project with untapped potential.
Alternative Airlines is a fast-growing flight search and booking site. We’ve built a strong online presence, www.alternativeairlines.com, with an ultra-quick booking platform and a global base of happy customers. With a customer-first approach in a massive, old-school industry, our brand stands out for its innovation, attention to detail and doing things differently.

ABOUT THE ROLE

This is a brand-new role focused on building our email marketing from the ground up. We’re looking for someone who’s hands-on, proactive, and ready to roll up their sleeves to create and grow a high-performing email function. From setting up core campaigns and lifecycle journeys to refining our tools and processes, you’ll be laying the groundwork for a channel we believe in long term, whilst making a direct impact on how we speak to our customers.
You’ll join a 10-strong marketing team focusing on SEO, SEM, affiliates and social with people who are brilliant at what they do and love doing it. We’ve built a strong Organic SEO and Partnership strategy by working with top Buy Now, Pay Later brands like Klarna, Afterpay, Affirm, Sezzle, and Zip.
Now we’re growing our email channel. You’ll lead performance, content and sends, whilst making sure email works with the rest of our marketing to spread the word about flexible ways to pay for flights.
We’re big on growth, both as a business and as people. You’ll work alongside junior team members too, sharing what you know and helping us all get better together.
PLEASE NOTE. This role requires you to work from our office based in Horley, Surrey (Hybrid) 1 day per week. Please only apply if you are happy to work from this location

WHAT YOU’LL BE DOING

• Data Analysis & Reporting: Use customer data and email metrics to spot trends and opportunities. Turn insights into actions and produce clear reports to support business decisions.
• Campaign Management: Plan, launch and monitor email campaigns that hit the mark for both the business and our customers.
• Customer Segmentation: Break down our audience to deliver personalised, relevant messages whilst reaching the right people at the right time.
• System & Tool Ownership: Be the go-to person for DotDigital. Keep it running smoothly, build integrations, and get stuck into Liquid scripting for more customised email builds.
• Lifecycle Management: Improve and expand our Lifecycle journeys. Work closely with the Digital Experience team to upgrade our Abandoned Booking emails and automation.
• Domain Management: Keep our domain reputation strong and healthy.
• Team Collaboration: You’ll sit within the Marketing team, but you’ll also work closely with Customer Service and Digital Experience to make sure email ties into wider business goals.
• Training & Support: Help others across the business get the best from DotDigital with training and guidance.
• Compliance & Data Security: Make sure we’re sticking to data protection regulations and keeping customer data secure.