• Please be aware that the Remote US States we can recruit in are at the bottom of the job description. The role can be US (Omaha), Remote US within the states stipulated, London (Hybrid or Remote) or Dublin (Hybrid or Remote)

POSITION SUMMARY:

The Email Marketing Analyst drives campaign efficiency and data integrity, focusing on email strategy optimization and performance. This role partners with product, engineering, and commercial teams to enhance email performance, troubleshoot discrepancies, and deliver actionable insights that boost bookings and reduce cancellations.

DISCLOSURE - PRE-EMPLOYMENT REQUIREMENTS:

All candidates offered employment by Sojern may be subject to pre-employment requirements, including but not limited to a background check. Sojern is compliant with all federal and local laws with consideration to pre-employment requirements.

OUR COMMITMENT TO DIVERSITY EQUITY AND INCLUSION:

At Sojern, we work to create a brave space that seeks out, embraces, and promotes diverse thoughts, beliefs, and experiences of Sojernistas globally.
We are building a workforce that represents the customer base we are serving and the world we live in. A diversified workforce is an innovative workforce. Just as there is no one typical traveler, there is no one typical employee. We foster diversity and inclusion across the company, actively seeking to amplify underrepresented voices and apply diverse perspectives to ensure products, policies, and programs are relevant for our employees and clients alike.

Embracing our differences and celebrating them moves us towards our goal of making travel inclusive of all. Sojern’s S-Groups (employee resource groups) are a core aspect of our culture, fostering belonging and connection, inspiring learning, and creating opportunities for all Sojernistas across the globe.

• SoEmpowered: Supporting, developing, and empowering those who identify as women at Sojern
• SoProud: Celebrating Sojern’s LGBTQIA+ community while creating an inclusive and safe space for community members
• SoWell: Advocating for balance in life and overall wellbeing and providing space and resources for Sojernistas with different needs
• SoConnected: Creating space, connection and resources for Sojern’s young and rising professionals
• Parents & Caregivers: Helping families thrive with our community of parents and caregivers
• Sojern Gives Back: Supporting underrepresented communities and social causes, striving to make a global and local impact

We also have employee-run Slack channels for those with specific interests, for example plant lovers, pets and more.
At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, sexual orientation, age, marital status, veteran status, or disability status.
Sojern is committed to providing reasonable accommodation for individuals with disabilities. Please inform your TA Partner if you are requesting a reasonable accommodation

• Cross-Team Collaboration : Act as one of the go-to experts for email marketing across teams—work with Product team to develop the email channel for commission-based hotel campaigns, designed to optimize A/B test frameworks, and CSM/leadership to translate performance insights into business strategies.
• Campaign Execution :
• Deduplication & Attribution : Implement multi-ID matching strategies to resolve overlaps; analyze attribution windows (click vs. view) to quantify email’s incremental impact on bookings.
• Performance Analysis : Track metrics like open rates, conversion rates, cancellations, and channel cannibalization; split performance between independent vs. chain properties.
• Dashboard Development : Build Tableau/BI dashboards to visualize deduplication rates, booking timelines, and campaign incrementality for internal and client-facing reporting.
• Data Validation : Ensure accuracy across systems ; flag discrepancies with internal data team.
• Strategy Optimization : Recommend improvements for email cadence, segmentation, and triggers (e.g., cart abandonment flows) based on A/B test results.
• Troubleshooting : Investigate underperforming campaigns; identify issues in list hygiene, email design, or compliance (e.g., GDPR).