ABOUT US:

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you’ll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

JOB OVERVIEW:

We’re looking for a strategic, data-driven marketer to own and scale our automated email programs across transactional, behavioral, and lifecycle touchpoints. This role is central to delivering automated revenue growth by mapping and optimizing the customer journey through timely, relevant, and high-performing flows. This role requires someone who is just as comfortable strategizing flows across the customer lifecycle as they are setting them up, testing, and analyzing performance hands-on.

QUALIFICATIONS:

• 4+ years of hands-on experience in automated email generation & management
• Proven track record of revenue growth marketing communications
• Strong understanding of customer journey mapping, segmentation, and behavioral triggers
• Hands-on experience in Klaviyo, Braze, Mailchimp, or equivalent platform
• Proficient in A/B testing, reporting, and using performance data to make decisions
• Balance of strategic thinking and tactical execution
• Highly motivated self-starter with strong retail or consumer marketing strategy and execution skills.
• Excellent judgment in setting and prioritizing goals.
• Familiarity with HTML/CSS for email customization is preferred
• Experience in fashion, bridal, or seasonal retail industries is preferred

PHYSICAL REQUIREMENTS:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.
Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Job Type: Full-time
Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In perso

Own automated email strategy to execution

• Lead the strategy, planning, build, monitoring, reporting and optimization of all Azazie automated communications across transactional, behavioral and lifecycle communications.
• Implement multi-channel automations using email, SMS and push notifications
• Map customer journeys and develop flow logic based on behaviors, segments, and lifecycle stage
• Continuously test and optimize all flows to improve performance
• Continually challenge the current status quo and accelerate growth through smart decision making & an agile & hands on mentality.

Drive Revenue & Performance

• Own flow-level KPIs including revenue contribution, conversion rate, and engagement
• Build a testing roadmap to iterate on key flows for maximum impact
• Deliver weekly/monthly reporting and insights to stakeholders with actions
• Identify gaps and plan new flows to drive incremental revenue
• Set-up and deploy complex automated communications
• Work collaboratively with the data engineering and product team to drive best-in-class global customer engagement strategies.

Hands-On Execution

• Use tools like Klaviyo (preferred), Mailchimp, Braze, Attentive, or similar to build, QA, and launch flows
• Work closely with creative, analytics, and product teams to align content, offers, and logic
• Maintain documentation for all flows and ensure seamless operations