Workplace Solutions Marketing is looking for a Senior Engagement Strategist within the Advertising and Engagement Strategy team. In this role you’ll work closely with marketing partners (Marketing Strategists, Creative Strategists, UX Strategists, Campaign Managers), channel activation leads (events, email, media), and business teams to uncover insights about our audience and lead the strategy and development of automated, omni-channel journeys and marketing campaigns. As a member of our engagement strategy team, you’ll also collaborate with external agency partners, peers in other lines of business, and fellow engagement strategists to champion company-wide integration and full-funnel marketing efforts within Workplace Solutions Marketing (our institutional B2B division).

• Lead creation and evolution of omni-channel strategies and journeys by aligning business objectives with audience needs.
• Work with cross-functional teams to coordinate and deliver solutions to increase plan sponsor and consultant engagement aligned to business objectives. Present and recommend solutions to senior leaders, internal partners, and stakeholders.
• Partner with our advertising team and media agency to launch campaigns and journeys through a variety of paid media channels.
• Connect the dots between paid, owned, and earned channels and across marketing teams.
• Identify initial problem statements and ABM opportunities with marketing strategist, set learning agenda, and collaborate with researchers to design audience research and bring actionable insights back to team.
• Develop audience measures and campaign specific KPIs in partnership with marketing analytics.
• Synthesize qualitative and quantitative insights to continually improve campaign management. Analyze data and stakeholder feedback to make decisions and recommendations.
• Lead campaign discovery and partner in stakeholder analysis including helping conduct stakeholder interviews to establish audience needs.
• Conduct additional research activities as needed including competitive analysis, content audits, marketing technology assessments, etc.
• Partner in research efforts with internal research groups and external firms as needed.
• Consult on marketing tactics with channel strategists and digital marketing strategists.
• Develop experimentation plans with digital marketing strategist and data analyst.
• Partner with PM to pull together marketing plan deliverables for leadership.
• Lead performance read outs in partnership with marketing analytics partners.
• Participate in special projects and performs other duties as assigned.