Caseware is one of Canada’s original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
The Caseware Marketing team is looking to bring on a strategic, hands-on Senior Events Manager to help elevate our global event operations. This high-impact role will lead the development and execution of a unified global event strategy, with a particular emphasis on directly managing and executing events in North America.
Reporting into the marketing leadership team, this individual will oversee a comprehensive global calendar of in-person, digital, and hybrid events—ensuring alignment across regions, while operationalizing North American events end-to-end. They will be responsible for driving brand awareness, customer engagement, and measurable demand generation through a scalable event strategy that balances high-level vision with tactical execution.
❗This is a full-time, permanent position.
Location:
This is a remote position and is available to all applicants residing and eligible to work in US or Canada (Toronto).

• Global Strategy & Calendar Management:
• Own the global event strategy, ensuring consistent positioning, branding, and audience targeting across all markets
• Build and maintain a centralized global calendar of key events, including Caseware-hosted experiences and third-party opportunities
• Partner with regional teams to provide guidance, best practices, and operational alignment on international event execution
• Present strategic recommendations on global sponsorships, speaker engagements, and flagship events
• North America Focus & Execution:
• Directly lead the execution of all North American events, including owned and sponsored activations, customer-facing events, field marketing experiences, and trade shows
• Manage full-cycle logistics for NA events: from planning and vendor management to on-site execution and post-event analysis
• Serve as the primary liaison for internal stakeholders (Sales, Product, Customer Success, etc.) in the planning of regional events
• Digital & Hybrid Events:
• Support the planning and execution of global digital and hybrid events including thought leadership webinars, virtual conferences, and live-streamed product launches
• Present recommendations for digital event platforms and tools (e.g., registration systems, streaming tools, engagement tech, lead scanning apps,etc.)
• Ensure exceptional audience experience and brand consistency across all virtual touchpoints
• Operations, Promotion & Performance:
• Support the development of integrated promotional strategies in collaboration with the broader marketing team, including email, social media, digital advertising, and PR
• Work with Marketing Ops team to determine KPIs and performance metrics across all event types and develop a dashboard for global events reporting and insights
• Manage vendor relationships, event budgets, production timelines, and inventory across digital and physical event formats
• Oversee the booth inventory and event materials, ensuring on-brand, compliant, and regionally appropriate assets are available and shipped on time
• Lead the swag and promotional item program, including vendor sourcing, ordering, inventory management, and regional distribution
• Establish and maintain an internal Events Best Practices Guide to ensure consistency, efficiency, and scalability across all regions and event types