Senior Executive CRM Campaign (P&O Cruises)

at  Carnival UK

JOB DESCRIPTION

We recognise the value in having people with a variety of backgrounds, experience and skills in our business. That means the role requirements here should be seen as a guide, not a checklist. If you have more, less or different experiences, but relevant skills, we’d love to hear from you.
We work flexibly and will help you to find a healthy balance of remote working and time in our fantastic Southampton office, collaborating, taking part in events and getting to know people that makes working with us so rewarding. We welcome the opportunity to discuss reduced hours and job share arrangements.

ABOUT US

Holidays are one of life’s greatest pleasures. Having the chance to relax, escape and explore is a magical thing. And there is no better holiday than a cruise.
No one knows cruising like Carnival UK, where talented people from across the globe come together to create unforgettable holiday happiness. As part of the world’s largest holiday travel and leisure company, we take enormous pride in bringing to life two of the most iconic brands from Britain’s rich seafaring heritage, P&O Cruises and Cunard. Collectively they have been delivering unbridled joy, boundless adventure and lifelong memories to millions of people for over 350 years. And in a multi-million pound global holiday market, where cruising has barely scratched the surface, we have the opportunity to do that for many, many more people.
Our diverse yet tight knit teams share high standards, heartfelt values and passion for our purpose. Our Culture Essentials describe the expectations we have for ourselves and of each other, in building a culture that supports safe, sustainable, compliant operations and celebrates diversity, equity and inclusion.
It’s through the successful delivery of these extraordinary travel experiences for our target markets and our distinctive culture, that we hope to become Travel’s Employer of Choice.

This role is responsible for the planning and execution of key campaign communications which help tactically fill our ships as well as deliver longer term strategic holiday sales.
This role would suit a competent CRM Marketer who has strong technical knowledge of CRM models, data and systems. The role holder will be required to operate effectively and efficiently on their own, leading projects, working with senior stakeholders and making decisions on how their work influences guest behaviour.
The role holder will be proficient at understanding the correlation between engagement and conversion and will draw on their CRM knowledge to ensure campaign comms drive volume of traffic to sales channels. A solid understanding of the practises of CRM personalisation will be required.