Senior Executive, Digital Marketing (Ecommerce) at Marina Bay Sands

Singapore, Singapore, Singapore -

Full Time

Start Date

Immediate

Expiry Date

20 Jan, 26

Salary

0.0

Posted On

22 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Campaign Planning, Performance Marketing, Analytics, Data Analysis, Project Management, Stakeholder Management, Communication Skills, Web Analytics, Problem Solving, Attention to Detail, Organizational Skills, Creativity, Audience Segmentation, User Journey Framework, Research

Industry

Hospitality

Description

WE TAKE YOU ABOVE BEYOND Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands. Job Responsibilities Campaign Planning and Personalization Planning and executing cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include paid search, programmatic display, paid social, email and strategic 3rd party partners Coordinating campaign launch to ensure timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.) Developing user journey framework to create the appropriate cross-channel digital strategies throughout the digital ecosystem with appropriate messaging and audience segments based on user interest and engagement to better communicate to our target audience and drive conversions Proposing relevant audience segments from our first party data to be used for campaign targeting Collaborating with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices while maintaining good experience across the consumer journey Driving test & learn initiatives to deliver personalized experiences that eventually translate into conversion and revenue Conducting research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions Working with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance Performance Marketing Supporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive conversions and other campaign related targets across all business units in all key markets while keeping an eye on cost efficiencies Optimizing conversion rates and KPIs through data driven performance marketing Supporting test & learn initiatives for creatives and media strategies / approaches to further improve messaging and delivery Ensuring seamless end-to-end consumer journey to drive quicker decision making and conversions Analytics Coordinating and supporting regular reporting and channel performance analysis Analyzing the results and effectiveness of campaigns to identify insights that can improve future campaign performance Identifying various data sources and extracting these information for analysis to put together consolidated findings for further optimizations Ensuring best practices in tagging to effectively track campaign performance Assist in website tagging as it relates to campaign setup and tracking maintenance as needed Job Requirements Education & Certification Bachelor’s Degree in Marketing or other related field Experience Minimum 3 years in a digital marketing role supporting search, programmatic display, social, email etc. (solid marketing background with strong digital understanding and experience may be considered) Other Prerequisites Solid grasp of digital marketing concepts, strategies, and best practices, with a strong understanding of the evolving online landscape Strong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies Ability to troubleshoot and problem solve in a fast-paced environment Exceptional attention to detail, paired with strong organizational skills and the ability to manage multiple priorities effectively Strong project and stakeholder management skills, ensuring alignment across teams and timely execution of initiatives Excellent communication skills, both verbal and written, with the ability to convey digital best practices to stakeholders and partners to drive the broader marketing strategies and initiatives Proficiency in web analytics and reporting tools such as Google Analytics (or similar) is a strong advantage, enabling data-driven decision-making and performance optimization Passion for technology and its application in digital marketing – particularly in driving efficiencies, enhancing campaign performance and delivering seamless customer experiences Demonstrate passion for and engagement with museums, attractions and entertainment-related experiences – viewed through the lens of how these elements support the overall Resort’s overarching objectives and drive business performance, is highly valued Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company. Marina Bay Sands is the leading business, leisure and entertainment destination in Asia. The vision was to build an integrated development that is timeless, and a landmark that possesses a distinct identity which distinguishes Singapore from other cities. Located along the Marina Bay waterfront, the integrated resort features more than 2,200 hotel rooms and suites across its three cascading hotel towers, and an extraordinary rooftop Sands SkyPark with an Infinity Pool. It also boasts the best shopping mall in Asia, the largest nightclub in Singapore, world-class celebrity chef restaurants, a theatre and a Las Vegas-style casino. Business visitors will also enjoy the extensive Meetings, Incentives, Conventions and Exhibitions (MICE) facilities featuring state-of-the-art technology, highly flexible exhibition halls, and a convention centre that can host over 45,000 delegates. Completing the line-up of attractions is ArtScience Museum at Marina Bay Sands, which plays host to permanent and marquee exhibitions. Not a role you are looking for? Let us know you're interested in a future opportunity by clicking Get Started below or create an account by clicking 'Sign In' at the top of the page to set up email alerts as new job postings become available that meet your interest!

Responsibilities

The Senior Executive, Digital Marketing will plan and execute cross-channel campaigns to acquire new visitors and drive conversions. This role involves collaborating with stakeholders, optimizing performance, and analyzing campaign effectiveness.