Senior Executive - Loyalty Marketing - Corporate Office at Careers - Langham Hospitality Group

Hong Kong, Hong Kong Island, Hong Kong S.A.R. -

Full Time

Start Date

Immediate

Expiry Date

29 Jul, 26

Salary

0.0

Posted On

30 Apr, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Loyalty Marketing, Strategic Management, Customer Relationship Management, Data Analysis, Project Management, Budget Management, Campaign Execution, Communication Strategy, Data Segmentation, Partnership Management, Market Research, KPI Setting, Stakeholder Management, Hospitality Marketing

Industry

Hospitality

Description

About Langham Hospitality Group A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East. Key Responsibilities: Strategic Management * To support the development and enhancement of loyalty programmes in line with Group’s strategy and direction * Execute strategies and implementation plans to drive member acquisition, engagement, retention, and growth of frequent/ higher-value members * Assist in designing & producing reports to drive the member programme' business strategy on an ongoing basis * Perform customer-centric analyses, including pre/post campaign evaluation, and assist to formulate appropriate CRM strategies and tactics * Support loyalty partnership opportunities Member Engagement & Communications * Support on developing tactical and lifecycle communication strategies * Work collaboratively with database team on data use and segmentation to create personalized/ engaging communications for reaching targeted audiences effectively and strategically * Budget management and tracking * Campaign execution * Support on developing processes and setting KPI’s for marketing and partnership initiatives * Coordinate global marketing calendar to ensure alignment of messaging and marketing efforts group wide Requirements: * Bachelor’s degree or equivalent in Business Administration, Marketing, or related disciplines. * 1-2 years of relevant professional experience in marketing, loyalty programme or customer relationship management; experience in hospitality industry would be an advantage * Independent, proactive, good project management skills and attentive to details * A committed team player & able to develop rapport with partners, colleagues, and hotel counterparts * Able to multi-task, work under pressure and meet tight deadlines * Takes initiative, innovative and technophile * Deep understanding of the Chinese and Asian customer behaviour and culture * Exceptional written and spoken English, Chinese and Mandarin is a must for frequent communications with international hotel teams and customers For more information about Langham Hospitality Group, please visit: http://www.langhamhospitalitygroup.com/

Responsibilities

The role involves supporting the development and execution of loyalty program strategies to drive member acquisition, engagement, and retention. You will also manage marketing budgets, coordinate global campaigns, and perform customer-centric data analysis to optimize program performance.