Senior Executive - Marcom, South Asia at Avery Dennison

Gurgaon, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

22 Feb, 26

Salary

0.0

Posted On

24 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Communications, B2B Industry Experience, Project Management, Digital Marketing Strategies, Cross-Functional Collaboration, Content Creation, Campaign Management, Budget Management, Attention to Detail, Communication Skills, Creative Thinking, Organizational Skills, Lead Data Management, Event Coordination, Stakeholder Engagement, Growth Mindset

Industry

Packaging and Containers Manufacturing

Description

Company Description Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com. AVERY DENNISON IS PROUD TO BE CERTIFIED GREAT PLACE TO WORK IN AUSTRALIA, CHINA, INDIA, INDONESIA, SINGAPORE, THAILAND AND VIETNAM, AND RECOGNIZED AS ONE OF THE BEST COMPANIES TO WORK FOR IN ASIA IN GREATER CHINA AND VIETNAM. AVERY DENNISON IS AN EQUAL OPPORTUNITIES EMPLOYER! Job Description Marketing Communications, Senior Executive - South Asia Division: Materials Group (MG) Reports to: Marketing Communications Manager, LPM, South Asia & SSA We are seeking a motivated and experienced marketing communications professional, to support Label and Packaging Materials (LPM) and drive Intelligent Labels (IL) and Digital Solutions (DS) customer and brand marketing. The person needs to be able to execute and drive marketing communication actions as per an agreed calendar in a way that educates, inspires, and supports our ongoing growth and success in the industry. The person will ideate, write, design, and produce engaging content, campaigns, events and tools directly or through nominated agencies with the aim to grow our brand, engage with key target audiences, and launch new product innovations. Responsibilities Develop and implement marketing communications plans as per agreed calendars that guides the delivery of initiatives to ecosystem partners (i.e. end users and converters) to achieve business goals and strategies Be the Marketing business partner for business leaders to ensure that marcom is a key enabler for growth for IL and DS For IL and DS coordinate with the external agencies, service providers and event bodies (RAI, IWS, ET) on execution. For IL and DS, lead coordination with internal stakeholders in marketing - global marcom for content and enabling functions like procurement and logistics for shipping booth displays. Support the execution of comprehensive and integrated marketing communication campaigns across all channels, including events, trade shows and managing lead data received from digital lead for the LPM business. Support the admin part of execution for LPM marcom initiatives - raising PO, followup for advance payment to vendors, making GRN, followup for the final payments and managing sourcing and dispatch of collaterals and merchandise. This includes collaboration with cross-functional teams particularly with sales leaders, segment managers, and product managers to develop compelling, targeted content, and identify channels and platforms that effectively communicate our value propositions to customers. Manage the budget, monitor and evaluate the effectiveness of marketing programs delivered for the IL and DS businesses Required skills and experience About 5 years of relevant marketing communication experience in the B2B industry Growth mindset Extensive experience in working with cross-functional teams, particularly across Sales & Marketing functions. Experience and success driving multiple detailed projects and collaborating with different teams and stakeholders Understanding and appreciation of new-age digital marketing strategies, tools, processes and systems. Exceptionally organized and attention to detail with a strong sense of urgency and follow-through. Well-versed in Project management Is creative, detail-focused, and highly flexible, with exceptional communication skills Fluency in verbal and written English Additional Information All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status.

Responsibilities

Develop and implement marketing communications plans to achieve business goals and strategies. Coordinate with internal and external stakeholders to execute comprehensive marketing campaigns across various channels.