Senior Executive-Martech at Tata Realty and Infrastructure Limited

Mumbai, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

22 Jun, 26

Salary

0.0

Posted On

24 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Technology, CRM Systems, Marketing Automation Platforms, Analytics Dashboards, Lead Management Systems, Integration, Campaign Execution, Data Capture, Reporting, Data Accuracy, Data Governance, Process Documentation, Data Privacy, Stakeholder Management, Vendor Management, Problem-Solving

Industry

Real Estate

Description

a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } Role Purpose The role is responsible for driving the implementation, management, and optimization of marketing technology platforms to enhance digital marketing effectiveness, customer engagement, lead management, and data-driven decision-making across real estate projects. Key Responsibilities Marketing Technology & Platforms * Manage and optimize marketing technology tools such as CRM, marketing automation platforms, analytics dashboards, and lead management systems. * Ensure seamless integration between marketing platforms and internal systems (CRM, ERP, sales tools, websites, and mobile applications). * Own the configuration, maintenance, and enhancement of MarTech platforms to support campaign execution and reporting. Digital Campaign Enablement * Support execution of digital marketing campaigns across channels (website, performance marketing, social media, email, WhatsApp, etc.) through technology enablement. * Track and measure campaign performance, lead journeys, conversion metrics, and ROI using analytics tools. * Work closely with agency partners and internal stakeholders to ensure accurate tagging, data capture, and reporting. Data, Analytics & Reporting * Develop dashboards and MIS reports to track leads, sources, funnel conversion, campaign performance, and customer behavior. * Generate actionable insights from marketing data to support business and leadership decision-making. * Ensure data accuracy, hygiene, and governance across platforms. Process & Compliance * Define and document standard operating processes (SOPs) for marketing technology usage. * Ensure adherence to data privacy, security, and internal IT governance standards. * Coordinate with IT and legal teams on compliance-related matters. Stakeholder Management * Collaborate with Sales, CRM, Digital Marketing, Project Marketing, IT, and external vendors to ensure alignment of technology initiatives with business objectives. * Act as the single point of contact for MarTech-related issues, enhancements, and vendor coordination. Key Skills & Competencies * Strong understanding of marketing technology ecosystems, CRM systems, and digital marketing tools. * Working knowledge of analytics tools (e.g., Google Analytics, dashboards, BI tools). * Ability to interpret data and translate insights into actionable recommendations. * Strong coordination, vendor management, and stakeholder management skills. * High attention to detail, process orientation, and problem-solving capability

Responsibilities

This role is responsible for driving the implementation, management, and optimization of marketing technology platforms to improve digital marketing effectiveness and customer engagement across real estate projects. Key duties involve managing MarTech tools, enabling digital campaigns, tracking performance metrics, and generating data-driven insights for leadership.