Senior Executive, Paid Performance & Measurement at Shikho Technologies Bangladesh Ltd

Dhaka, Dhaka Division, Bangladesh -

Full Time

Start Date

Immediate

Expiry Date

27 Jun, 26

Salary

0.0

Posted On

29 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Campaign Execution, Campaign Optimization, App Event Tracking, Attribution Reporting, Audience Management, A/B Testing, Performance Metrics Analysis, Data Analysis, Meta Ads, Google Ads, TikTok Ads, Firebase, Google Analytics, MMP Platforms, User Acquisition, Retargeting

Industry

E-Learning

Description

The Role: We are looking for a Senior Executive, Paid Performance & Measurement to drive user acquisition for Shikho’s mobile app through data-driven paid media campaigns. This role is execution-focused and ideal for someone with hands-on experience running mobile app marketing campaigns across major advertising platforms. The candidate should be comfortable working in a fast-moving startup environment, managing campaigns, analyzing performance data, and supporting growth experimentation. You will work closely with the Growth Lead, Brand team, BI team, and Product team to scale performance marketing initiatives and improve campaign effectiveness. Key Roles & Responsibilities: 1. Paid Media Campaign Execution • Plan, launch, and manage paid acquisition campaigns across digital platforms including: Meta Ads (Facebook / Instagram), Google Ads (including App Campaigns), TikTok Ads or other emerging channels • Focus on driving: mobile app installs, user acquisition, re-engagement campaigns, retargeting initiatives 2. Campaign Optimization • Continuously monitor and optimize campaigns by: - analyzing performance metrics such as CPI, CPA, CTR, and conversion rate - identifying performance trends and optimization opportunities - conducting A/B testing for creatives, audiences, and campaign structures - improving targeting strategies to maximize campaign efficiency 3. App Event Tracking & Measurement • Support the monitoring and implementation of app events and conversion tracking, attribution reporting, campaign measurement frameworks • Work with tools such as: Firebase, Google Analytics, MMP platforms (e.g., Adjust, AppsFlyer) 4. Audience Management • Develop and manage audience strategies including: custom audiences, lookalike/similar audiences, retargeting audience, event-based audience segmentation • Support deeper audience experimentation to improve campaign performance. 5. Analytics & Reporting • Analyze campaign performance data to identify trends, insights, and areas for improvement. Prepare performance reports highlighting: key metrics, campaign insights, optimization opportunities 6. Cross-functional Collaboration Work closely with: - Brand team for creative assets - Product team for event tracking and deep links - BI team for audience insights and performance analysis - Ensure campaign execution aligns with overall growth goals. Qualifications: Required Experience - 2 to 4 years of experience in performance marketing or digital advertising - Hands-on experience running mobile app marketing campaigns Platform Experience - Experience working with: - Meta Ads Manager(especially App Campaigns) - Google Ads (especially App Campaigns) Skills - Strong understanding of mobile user acquisition funnels - Ability to analyze campaign performance data - Experience managing multiple campaigns simultaneously - Strong attention to detail and execution accuracy Mindset - Comfortable working in a startup or agile environment - Ownership mindset with a strong bias toward experimentation - Ability to adapt quickly to changing priorities Preferred Qualifications (Added advantage) - Experience working with MMP platforms (Adjust, AppsFlyer, Branch) - Familiarity with Firebase and GA4 - Experience managing retargeting campaigns The Important Bits: - Job type: Full Time - Department: Digital Marketing - Location: Banani, Dhaka, Bangladesh - Reporting to: Lead, Performance Marketing & Growth - Salary: Competitive and Negotiable Based on Experience - Working Days: 5 days a week, from Sunday to Thursday - Other Benefits: Festival Bonus, Group Life & Medical Insurance, Annual Leave, Leave Encashment, Annual Performance Review, etc. About Shikho: Shikho is a Bangladeshi education technology start-up with a mission to democratise access to high-quality education. It has so far raised $8 million USD of international funding from global venture capitalists in Singapore and America, the highest for a Bangladeshi seed-stage startup and the highest in education technology for the country. Investors include education technology investment specialists Learn Capital from Silicon Valley, regional experts Wavemaker Partners from Singapore along with the Family Office of Singtel Chairman and local partner SAJIDA Foundation. Shikho aims to build a holistic learning ecosystem for a digitally enabled Bangladeshi student population, across primary, secondary, and tertiary education. Shikho in the News: Startup Bangladesh Announces Strategic Investment in Shikho to Accelerate AI-Powered Learning in Bangladesh 9th Brac Bank-The Daily Star ICT Awards Bangladeshi edtech Shikho closes seed investment of USD 5.3 million Shikho raises new investment from SAJIDA Foundation, international investors to expand reach and impact Shikho: Transforming lives, one student at a time Shikho making its mark on Forbes list Shikho and its Founder, Shahir Chowdhury featured in Bloomberg New Economy 2023 Catalysts

Responsibilities

This role involves planning, launching, and managing paid acquisition campaigns across digital platforms like Meta and Google Ads, focusing on driving mobile app installs and user re-engagement. Key duties include continuously monitoring and optimizing campaigns based on metrics like CPI and CPA, and supporting app event tracking and attribution reporting.