Senior Executive, Performance Marketing at WPP Media

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

14 Jun, 26

Salary

0.0

Posted On

16 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Social Campaigns, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, YouTube Ads, Campaign Optimization, A/B Testing, Budget Management, Performance Reporting, Conversion Tracking, Client Management, Google Analytics, Google Tag Manager, Data Visualization, Luxury Brand Experience

Industry

Advertising Services

Description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Overview: We're looking for a hands-on Senior Executive, Performance Marketing to manage and execute paid social campaigns for our luxury client. This is an activation-heavy, client-facing role focused on campaign setup, optimization, budget management, and performance reporting across Meta, TikTok, LinkedIn, Pinterest, and YouTube. Key Responsibilities: Paid Campaign Execution & Management: Build and launch paid social campaigns across Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, YouTube from brief to live. Set up campaign structures: audiences, ad sets, budgets, bidding strategies, creative trafficking, pixel implementation. Manage daily campaign optimization: adjust budgets, pause underperforming ads, scale winners, refine targeting. Execute A/B testing: creative variations, audience segments, placements, messaging, bidding strategies. Traffic and QA all ads: ensure correct links, UTM parameters, creative specs, brand compliance before launch. Manage monthly media budgets ($50K-$500K+): pacing, allocation, reallocation based on performance. Coordinate with creative team on ad production needs: brief formats, specs, provide performance feedback. Execute retargeting campaigns: build custom audiences, lookalikes, sequential messaging strategies. Set up and manage conversion tracking: pixels, events, catalogs, API integrations. Client Management & Reporting: Serve as primary contact for paid social execution and day-to-day campaign management. Lead weekly performance calls with client: review metrics, discuss optimizations, align on priorities. Deliver monthly performance reports with clear insights, recommendations, and next steps. Manage campaign timelines and client approvals for ad creative and campaign launches. Respond to client requests and questions quickly and professionally. Present campaign results and strategic recommendations confidently. Performance Analysis & Optimization: Monitor campaign performance daily across all platforms using native dashboards and reporting tools. Track KPIs: ROAS, CPA, CPM, CTR, conversion rate, reach, frequency, engagement. Identify optimization opportunities and implement changes proactively. Conduct post-campaign analysis with actionable learnings for future activations. Create performance reports with clear data visualization and strategic insights. Required Qualifications: Experience: 2-3 years in paid social media with hands-on campaign management experience. Luxury, premium, or high-end brand experience required. Agency background preferred. Proven track record managing significant monthly budgets ($50K+). Platform Expertise: Expert in Meta Ads Manager (Facebook/Instagram campaigns). Strong experience with TikTok Ads Manager, LinkedIn Campaign Manager. Working knowledge of Pinterest Ads, YouTube Ads. Experience with Google Analytics, Google Tag Manager for tracking setup. Technical Skills: Campaign setup, trafficking, and optimization across multiple platforms. Audience building: custom audiences, lookalikes, interest/behavioral targeting. Conversion tracking and pixel implementation. Budget management and pacing. A/B testing methodologies. Analytics and reporting (Excel/Google Sheets proficiency required). Client-Facing Skills: Excellent communication and presentation skills. Ability to translate data into clear, actionable insights for clients. Professional, responsive, organized. Personal Attributes: Detail-oriented with strong QA skills. Data-driven decision maker. Proactive problem-solver. Thrives in fast-paced, deadline-driven environments. Interest in luxury brands and premium marketing. Preferred/Nice-to-Have: Meta Blueprint or Google Ads certification. Experience with paid social tools (Smartly.io, Sprinklr, Hootsuite Ads). E-commerce/DTC campaign experience. Programmatic or display advertising knowledge. Role Summary and Impact. 3 best things about the job: Working in one of the most digitally advanced and forward thinking media agency that is globally connected Regular on job training that will be provided to ensure your success in your role An opportunity to work with and learn from highly experienced, action orientated media practitioners Measures of success – In three months: Gained certification on Google Ads Search, GDN, YouTube, Bing Ads, etc. Familiarity with the digital media landscape, and a keen understanding of performance based digital media A keen understanding on the various platforms and systems which power digital media Keyword development – mining and cleansing of keywords Ad copy management – Writing ad copy, reviewing ad copy performance and provide improvisations Independently build and present performance analyses and optimization recommendations tailored to key client business needs, confidently identifying and showcasing growth opportunities In six months: Be able to provide optimization suggestions and work with the Performance Manager to improve campaign performance Be managing vendor and client relationships Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them In 12 months: Be comfortable assisting the Performance Manager in developing proposals and preparing search strategies in line with the overall campaign Be able to lead and provide strategic insights on Search matters to the brand teams you work with Confident in presenting to clients for your recurring updates Be confident in taking part in pitches whilst working together with the rest of the agency Skills and Experience Positive attitude and hunger to learn – the digital space is changing rapidly and as part of the Digital Performance team we are expected to be on top of these changes Comfortable using Microsoft excel and manipulating dashboards – An analytical mind that is creative as well as data driven to identify trends/patterns and insights Strive for excellence demonstrated by a commitment to continuous improvement, taking initiative and delivering results despite constraints In addition to demonstrated expertise in Search, candidates with a strong understanding of Social and Programmatic channels will be preferred, enabling them to identify cross-channel opportunities and apply complementary, multi-platform strategies aligned with client objectives Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted Please read our Privacy Notice for more information on how we process the information you provide.

Responsibilities

This role involves managing and executing paid social campaigns for a luxury client, focusing heavily on activation, campaign setup, optimization, and budget management across platforms like Meta, TikTok, and LinkedIn. Key duties include leading weekly performance calls, delivering monthly reports with insights, and ensuring accurate conversion tracking and ad trafficking.