Location: Orchard Road, City Central, Singapore
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Agency: Kinesso - Singapore
Ref#: 19353
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Type of Contract: Regular

WHO WE ARE

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

• Collaborate with client leads and the Programmatic Manager to respond to media briefs by supporting the development of media plans and communicating digital strategies and tactical rationales.
• Work with campaign specialists to execute and manage programmatic campaigns, across platforms such as DV360 and The Trade Desk, ensuring alignment with client objectives and KPIs.
• Conduct quality checks on campaign setups to minimize errors and ensure accuracy.
• Support campaign success by monitoring media buying and partner performance, optimizing toward media metrics and business goals.
• Analyze campaign performance data to provide actionable insights for improving efficiency and results. Prepare and deliver regular performance reports to clients and internal teams, highlighting key trends and optimization opportunities.
• Identify and escalate potential performance or technical issues promptly, contributing to effective resolution with clear action plans.
• Stay up-to-date with programmatic platform updates, industry trends, and emerging technologies to implement innovative approaches.