Senior Field Marketer, Strategic Verticals at BloomReach EMEA - USA

, , United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

16 Mar, 26

Salary

0.0

Posted On

16 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Field Marketing, ABM, Demand Generation, B2B SaaS, Program Leadership, Stakeholder Management, Data-Driven, Communication, HubSpot, Salesforce, WordPress, AI-Enabled Workflows, UK Market, Pipeline Metrics, Event Management, Content Localization

Industry

Software Development

Description

Bloomreach is building the world’s premier agentic platform for personalization.We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey. We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses. We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey. We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do. And we're building all of that on the intelligence of a single AI engine — Loomi AI — so that personalization isn't only autonomous…it's also consistent.From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora. We’re hiring a Senior Field Marketer to own field marketing for the UK across our strategic verticals (e.g., retail, financial services, hospitality, gaming). You will be responsible for developing, executing, and optimizing an integrated field plan that creates pipeline and accelerates revenue in the UK market. The role requires close collaboration across Events, Digital, Brand, and Partnerships, as well as tight alignment with Sales and Alliances. You’ll manage budgets, orchestrate multi-channel programs, and report clear impact on pipeline and opportunities. This is a high-ownership role that suits a self-starter who communicates clearly, collaborates broadly, and moves fast from idea to execution. What You’ll Do Own the UK vertical field strategy: Build and execute integrated, UK-specific go-to-market plans for priority industries aligned to regional revenue targets and global campaigns. Generate and accelerate pipeline: Plan and run regional programs — executive dinners, workshops, roundtables, webinars, 3rd-party events/sponsorships, direct mail, email nurtures, and landing pages — to create MQAs, SALs, and qualified pipeline. Partner and customer marketing: Co-market with strategic partners and key customers (advocacy, case studies, joint events) to expand influence and conversion in named verticals. ABM and account plays: Collaborate with Sales, SDR/BDR, and partners on account-based motions — pre- and post-opportunity — to drive multi-threading, deal velocity, and win rates. Own budget and performance: Prioritize and allocate regional budget; measure ROI across channels; optimize program mix based on performance. Reporting and insight: Track and report KPIs (e.g., MQAs, SALs, pipeline, ACV, ROI) and analyze the end-to-end funnel to recommend improvements and scale what works. Content and localization: Tailor positioning, talk tracks, and assets to the UK market and vertical narratives in partnership with Brand and Product Marketing. Sales enablement: Equip the field with event kits, follow-up plays, enablement materials, and closed-loop feedback to ensure programs translate into revenue impact. Tools and operations: Execute and measure programs using our martech stack (e.g., HubSpot, Salesforce, WordPress) and AI-powered workflows. About You Experience: 5+ years in Field Marketing, ABM, or Demand Generation for B2B SaaS, ideally in commerce, personalization, martech/adtech, or AI-driven products. UK and vertical focus: Demonstrated success running integrated field programs for the UK market; comfortable tailoring messaging and tactics to industry-specific buyers. Program leadership: Expert at end-to-end program ownership — strategy, execution, vendor management, budget, measurement, and reporting. Stakeholder management: Strong cross-functional collaborator with Sales, SDR, Partnerships, Events, Digital, and Brand. Data-driven: Operates with KPIs and pipeline/account metrics; uses insights to iterate and scale. Communication: Excellent written and verbal communication and executive presence. Languages: Fluency in English; additional European languages (French, Italian, Spanish) a plus. Tools: Experience with HubSpot, Salesforce, WordPress; familiarity with AI-enabled workflows is an advantage. What Success Looks Like Within 30 days: UK vertical plan aligned with Sales and Partnerships, initial programs scoped and calendared, baseline KPIs set. Within 60 days: First integrated programs launched; clear follow-up plays and pipeline impact tracking in place. Within 90 days: Consistent flow of MQAs/SALs, measurable influence on opportunities, and a quarterly plan demonstrating ROI and scale potential. Your Team You’ll join the EMEA Demand Generation team within Marketing, working alongside Digital, Events, and Field Marketing professionals. You will report to the Associate Director of Demand Generation, with strong day-to-day alignment to UK Sales and Alliances. More things you'll like about Bloomreach: Culture: A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. We believe in flexible working hours to accommodate your working style. We work virtual-first with several Bloomreach Hubs available across three continents. We organize company events to experience the global spirit of the company and get excited about what's ahead. We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*. The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5 Personal Development: We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions. Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.* Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins. Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)* Well-being: The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.* Subscription to Calm - sleep and meditation app.* We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones. We facilitate sports, yoga, and meditation opportunities for each other. Extended parental leave up to 26 calendar weeks for Primary Caregivers.* Compensation: Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.* Everyone gets to participate in the company's success through the company performance bonus.* We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts. We reward & celebrate work anniversaries -- Bloomversaries!* (*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.) Excited? Join us and transform the future of commerce experiences! If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful! Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees. #LI-Remote

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Responsibilities

Own the UK vertical field strategy and execute integrated go-to-market plans for priority industries. Generate and accelerate pipeline through various regional programs and manage budgets while reporting on performance metrics.