Senior Field Marketing Manager at Navan Labs UK Limited

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Oct, 26

Salary

0.0

Posted On

21 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Field Marketing, Demand Generation, Event Management, Pipeline Acceleration, Budget Management, Cross-functional Collaboration, Data Analysis, Project Management, B2B SaaS Marketing, Strategic Planning, Lead Management, Vendor Management, KPI Tracking, Account-Based Marketing, Stakeholder Management, Marketing Operations

Industry

Artificial Intelligence

Description

As Senior Field Marketing Manager for North America, you’ll be the regional marketing lead owning and delivering integrated field marketing programs that build brand presence and fuel high-quality pipeline across one of our key markets. You’ll work cross-functionally with Sales, Marketing Ops, Content, and other teams to tailor and activate campaigns that resonate with local audiences, support regional revenue goals, and strengthen Navan’s footprint across North America. What You’ll Do Develop a region-specific field marketing strategy and execution plan for key North American markets that aligns with regional sales targets and company growth objectives. Plan, manage, and execute a portfolio of high-impact initiatives: live and virtual events, trade shows/conferences, cobranded partner events, targeted unique experiences, and localized campaigns that target both prospects and key accounts. Partner with Sales leadership to identify target accounts/segments, design tailored field marketing and support pipeline acceleration. Define and implement best-in-class lead-handoff processes and workflows in partnership with the local BDR, SDR and AE teams, ensuring clear attribution from marketing activity to pipeline generation and conversion. Use data and analytics to track performance against KPIs, derive actionable insights, and continuously optimize investment - from event ROI to conversion rate improvement across channels. Manage budgets, vendor and agency relationships, ensuring cost-efficiency while delivering high-quality experiences and collateral. Mentor and support junior or regional field marketing colleagues, drive cross-functional collaboration, and champion creative, agile, high-impact marketing execution within a fast-paced environment. What We’re Looking For You hold a Bachelor’s degree in Marketing, Business, Communications or a related field; an MBA or advanced degree is a plus. You bring 6+ years of hands-on experience in field marketing, demand generation, or event marketing - ideally within B2B SaaS, travel/expense tech, or a high-growth technology context. You have a proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results. You excel in fast-paced, ambiguous environments; you combine strategic thinking with strong project management, execution discipline, and leadership skills. You thrive working cross-functionally, collaborating with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops to deliver aligned go-to-market impact. You are analytical — comfortable using data to measure impact, build reports and dashboards, and iterate quickly on what works.

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Responsibilities

Lead the regional marketing strategy for North America to build brand presence and drive high-quality pipeline growth. Execute a variety of high-impact initiatives including live events, trade shows, and localized campaigns in collaboration with Sales and Marketing Ops.