WHAT WE ARE LOOKING FOR

As a Senior Game Analyst on our Analytics team, you will play a crucial role in optimising the commercial impact of Drest as we evolve the game and its content. By analysing player behaviour, content performance, User Acquisition (UA) and monetisation metrics, you will help shape data-driven strategies that increase revenue, engagement and retention. You will work closely with Product, Editorial, Marketing and Data Engineering teams, ensuring our game resonates with our players and delivers strong commercial results while enhancing the overall player experience.

WHAT YOU WILL BE ACCOUNTABLE FOR:

• Driving Monetisation & Revenue Growth:
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• Use data-driven strategies to optimise game features, in-game content and events, aiming to increase retention and monetisation continuously.

• Implement A/B testing to understand the impact of changes and drive improvements through iterative analysis.
• Player Engagement & Conversion Optimisation
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• Reduce purchase-funnel drop-offs by analysing player behavior and refining content placements.

• Increase repeat purchase rates quarter-over-quarter, measured through returning player metrics and loyalty initiatives.
• Stakeholder Collaboration & Data-Driven Decision-Making
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• Deliver monthly data-driven recommendations ensuring they are adopted by Content, Editorial, Marketing and Product teams, ensuring alignment and measurable commercial impact.

WHAT YOU WILL BE RESPONSIBLE FOR;

Game Analysis

• Analyse content performance, player behaviour, feature improvements and purchase funnels to identify drop-offs and revenue opportunities.
• Build dashboards and reporting frameworks to track the real-time impact of changes and allow teams to self-serve analysis.

Experimentation & Optimisation

• Work with cross-discipline teams to design and run experiments to refine features, content, pricing strategies and promotional effectiveness.
• Translate findings into clear, data-driven recommendations to maximise revenue and engagement.

User Acquisition Analysis

• Support the UA team to predict LTV, identify changes in player composition and focus UA spend to maximise ROAS.
• Work across in-game behavioral, UA and Ad data to build a clear picture of the value of users and develop analysis and visualisation to allow the data to drive decisions..

Strategic Insights & Forecasting

• Present insights to cross-functional teams and senior leadership, highlighting opportunities to increase revenue.
• Develop and refine forecasting models to predict retention and monetisation shifts based on user acquisition, content and features.

Collaboration & Stakeholder Influence

• Work closely with Editorial, Marketing, Product and teams to embed data-driven decision-making into content strategy and planning.
• Work closely with the Data Engineering and wider analytics team to ensure clean, scalable data pipelines and accurate tracking of key content performance metrics.
• Deliver ongoing analytics support, ensuring timely insights drive continuous product and content improvements as a key member of the Analytics team.
• Stay ahead of industry trends in e-commerce, gaming and digital content and share best practices across Drest.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE:

• Analytics Expertise: 8+ years in content, e-commerce, Ad tech or digital analytics with advanced SQL skills, Tableau (or similar BI tools) and extensive A/B testing and experimentation experience.
• Commercial Acumen: Proven success in translating content and user engagement strategies into measurable revenue and ROI improvements.
• Data Storytelling: Able to distill complex data into straightforward narratives to non-technical stakeholders to support faster, more informed decision-making.
• Technical Proficiency: Strong Excel/Google Sheets skills and familiarity with data warehouses (e.g., Snowflake, Redshift) or analytics platforms (Mixpanel, Amplitude).
• Collaboration: Excellent communication and relationship-building skills, comfortable partnering with multidisciplinary teams (marketing, editorial, product).
• Adaptability: Thrives in fast-paced, evolving environments, always curious and proactively identifying areas for improvement and scaling insights to drive business objectives.