Senior Global Brand Director at Capri Sun Group

Baar, Zug, Switzerland -

Full Time

Start Date

Immediate

Expiry Date

08 Jun, 26

Salary

0.0

Posted On

10 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Global Brand Strategy, Brand Communication, Trade Marketing, Portfolio Management, Innovation Management, Consumer Insights, Category Management, P&L Performance, A&P Budget Management, Media Strategy, Agency Leadership, Talent Development, Data Driven Marketing, Stakeholder Influence, Creative Excellence, Brand Equity

Industry

Food and Beverage Services

Description

We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink. We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us. At our group headquarters in Baar, Switzerland, we are looking for a senior marketing leader with deep expertise in leading global brand strategy, brand communication, trade marketing, portfolio & innovation, category management and consumer insights in the beverage industry. SCOPE AND IMPACT OF THE ROLE The Senior Global Brand Director is the strategic and operational leader of the global Capri Sun brand. This role owns the entire brand marketing agenda, ensuring long-term brand equity, strong financial performance, and globally aligned execution. In close collaboration with commercial leaders, the Senior Global Brand Director drives sustainable top-line and bottom-line growth through impactful brand strategy, world-class communication, and effective innovation management. The role is responsible for leading the global marketing sub functions of brand strategy, brand communications, trade marketing, portfolio and innovation management, consumer insights and category management. Reporting to the CEO, the role shapes the global direction of one of the world’s most iconic and loved beverage brands. This role is based in Baar, Switzerland. RESPONSIBILITIES Global Brand Strategy & Leadership Lead the global marketing function with full ownership of the global A&P budget Develop and implement the global brand marketing strategy, ensuring consistency and relevance across all markets Build the annual global brand plan, covering platform strategies, communication, A&P allocation, NPD launches, and the global partner event with state-of-the-art broadcasting Communication, Media & Creative Excellence Develop media strategies and plans for all key markets and act as the strategic media lead globally Ensure best-in-class media execution Lead global agencies (communication, PR, design) to deliver effective, consumer-centric ATL assets Develop global point-of-sale and merchandising guidelines Provide guidance to local marketing teams on cost-effective and impactful BTL activations Global Portfolio & Innovation Management Lead global portfolio management, including the development of 3-year platform strategies across markets to drive sustainable brand growth Own global and local innovation management, including a rolling 3-year innovation pipeline Lead the IDEA innovation process, ensuring a strong funnel and timely, accretive innovation delivery Business & P&L Performance Deliver top- and bottom-line P&L performance in close collaboration with global and regional sales teams Ensure marketing ROI through data-driven planning, growth principles, and systematic performance evaluation Marketing Capability Building Leverage category data to foster a data driven marketing approach to support executive level commercial decision-making process Functionally lead, coach, and develop global and local marketing teams Oversee hiring, talent development, and succession planning for all global marketing roles Drive close collaboration with market teams and central functions through global get-togethers, inspiration sessions, and structured best-practice sharing Conduct media trainings and capability-building sessions for all marketeers PROFILE Professional Experience 12+ years of progressive experience in global brand led FMCG business, ideally within beverages or consumer goods (required) Proven track record in leading and growing global brands across multiple markets Significant experience in brand strategy, communication development, and media planning/execution Demonstrated experience in building sustainable, profitable portfolios and strong innovation funnels including 3-year pipeline development and IDEA processes Experience in planning and leading annual brand planning cycles and ensuring disciplined execution across different markets Demonstrated business acumen with direct responsibility for P&L management, ROI improvement, and A&P budget optimization Experience leading global agencies (creative, media, PR, design) to deliver impactful ATL campaigns Success in working within a multicultural global organization, influencing senior stakeholders across markets Required Skills and Competencies Deep understanding of global brand management, consumer insights, and communication effectiveness Strong grasp of key growth levers, pricing, P&L drivers, and ROI principles Exceptional understanding of data, insights, and analytics to drive decisions and improve performance Sharp instinct for high-quality creative work, media strategy, and consumer-centric storytelling Ability to adapt effectively to different cultural contexts; understands how to balance global consistency with local relevance Skilled in embracing experimentation, positively challenging the status quo, and continually seeking new opportunities for brand growth Leadership and People Management Skills Ability to define a compelling long-term brand vision and translate it into executable global strategies Highly skilled in talent development, capability building, and leading high-performing marketing teams Proven ability to hire, develop, inspire, and retain top marketing talent with a strong coaching mindset Skilled at building alignment across sales, product & packaging development, supply chain, and market leadership teams Strong communicator with the ability to engage and influence C-suite stakeholders Ability to foster trust, inclusion, and best practices sharing across diverse markets and cultures WHAT YOU CAN EXPECT A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world Working for the biggest kids drink brand worldwide, being available in 120 markets A fast paced company, with an excellent leadership team and high growth ambitions Flat hierarchies and lots of opportunity to take leadership Strong in-house learning and development opportunities including leadership trainings A fast recruitment process with maximum 4 interview rounds We are THIRSTY TO GROW! Join us now. We are the company that makes the whole world smile. And we do it 6 billion times a year – whenever someone drinks one of our products! We’re thrilled about the great taste and natural ingredients in our products, and about how fun it is to drink Capri Sun. Our cult favorite brand, Capri Sun, is beloved by the young and young at heart in over 100 countries. We are the number one children’s beverage brand and the fourth largest juice brand worldwide. We have over 24 production sites around the world, and we cooperate with companies like the Kraft Heinz Company and Coca-Cola in longstanding partnerships. Our offices are based in Switzerland, Germany, United Kingdom, France, Austria, Poland, Dubai and China. At Capri-Sun you'll find all the characteristics of a privately-owned business, where our owner Dr. Hans-Peter Wild has grown the business through a ‘can do’ attitude with focus on innovation and quality. We are guided by our 5 core values of integrity, simplicity, excellence, entrepreneurship and solidarity. Our culture is open, entrepreneurial and fun with a strong focus on performance and growth opportunities. Working for Capri Sun means being able and empowered to make a real impact! Throughout the Capri Sun Group, we are guided by our five values: Integrity, Simplicity, Excellence, Entrepreneurship and Solidarity. Our culture is open, entrepreneurial and full of fun, with a focus on performance and growth opportunities. Working for Capri Sun means wanting to roll up your sleeves and pitch in, have a direct impact – and even better, you’ll get the chance to actively help shape things! We tackle challenges and grow and develop our people to achieve our vision. With our vision, we strive to achieve profitable growth, thereby bringing 8 billion smiles to faces all over the world, every single year. We are the best employer for all those who focus on solutions, want to assume responsibility and value the opportunity to succeed together with inspiring, professional colleagues. If you feel the same thirst for growth, appreciate flat hierarchies and have a “can do” spirit and a contagious smile, we might be just the right place for you! Our employees are top performers and the driving force behind our everyday growth. Of course, they need an excellent working environment to do so! During the last couple of years, we have worked hard at offering exactly this: a working environment in which our employees can excel. We are all the more proud that the renowned Top Employer Institute has distinguished us once again as Top Employer for Switzerland & Germany this year! Moreover, we have been recognized a Best Managed Company in Switzerland for operating at the highest levels of business excellence.

Responsibilities

This role serves as the strategic and operational leader for the global Capri Sun brand, owning the entire brand marketing agenda to ensure long-term brand equity and strong financial performance. The director drives growth through impactful brand strategy, world-class communication, and effective innovation management across global marketing sub-functions.