Senior Global Brand Manager, Castello - Aarhus at Arla Foods

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Full Time

Start Date

Immediate

Expiry Date

09 Jan, 26

Salary

0.0

Posted On

11 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Marketing Communications, Collaboration, Budget Management, Brand Initiatives, Global-Local Collaboration, Stakeholder Management, Creativity, Consumer-Centricity, Strategic Thinking, Operational Execution, FMCG Experience, Results-Oriented, Matrix Organization, English Fluency

Industry

Food and Beverage Manufacturing

Description

Are you an experienced and energetic brand marketer who can drive strong brand performance? Castello® is a creative cheese brand that wants people to spend more time being in the moment. Because life tastes and feels better when you are truly present! Castello® is one of Arla Foods’ key global brands and has an aggressive growth agenda for the coming years. Now you can play an important role in this maternity cover driving the ambitious plans across 20+ countries around the world, from USA all the way to Australia! How you will make an impact You will join the highly passionate and international Castello Global Brand Team at Arla’s headquarters in Aarhus, Denmark. Reporting to the Senior Global Brand Director, you will act as the marketing communications lead and drive continuous best-practice implementation of our newly developed brand positioning, creative platform, brand world and strategy. Your focus will be holistic brand equity and sales growth around the world, executed through things like: Being the strategic voice and a best-practice consultant across all marketing communications work on Castello. Ensuring effective collaboration across the team and that we are building one cohesive Castello brand across jobs-to-be-done, products, channels, markets, etc. Defining an effective allocation and use of the global comms budget. Owning a fruitful relationship with our lead comms agency and our communication budget Leading the development and implementation of selected brand initiatives across the marketing mix hands on. Acting as a business partner for a selected number of Castello countries. Ensuring an efficient global-local collaboration, a clear link between the global & local strategies, and strong local brand activation plans. Driving the Castello agenda across the complex matrix of Arla stakeholders. E.g. local Marketing Teams, Commercial Zones, Product Management, Innovation, Supply Chain, Finance and Insights teams. What will make you successful First and foremost, you have a strong brand strategy and marketing comms toolbox, that enables you to set the direction and best practice for our marketing activations. Further, we hope you can: Critically review, challenge and build on all comms development projects Act as the guardian of the recently revamped brand fundamentals, ensuring long term consistency Ensure high standards on creativity and consumer-centricity in all Castello work You fluently navigate between strategic and very operational conversations, are commercially savvy and results-oriented, with a proven track record of initiating and executing initiatives that have successfully delivered business growth. On a personal level, you have a strong combination of strategic thinking and a creative mind. You thrive in a matrix organization, where you easily build commitment and trust with stakeholders, and exert influence without always having direct authority. Optimally, you have experience in perishable food/FMCG sectors as well as working on both global and local organization levels. Fluent English skills are mandatory. Would you like to join us? If you want to seize this exciting maternity cover, then apply as soon as possible. We process applications on a continuous basis and close the job opening once the right candidate has been found. For additional information, please call Senior Director, Christian Qvirin Lang +45 89 38 10 00. We have a purpose for Good At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you? BEWARE! RECRUITMENT FRAUDIt has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.Description Job ID 41001138 Job Title Chief Specialist - Marketing Job Function Marketing Job Family Marketing Job Level 9 Career Stream Individual Contributor Position examples Chief Marketing SpecialistSenior Global Culinary Lead (Global Foodservice) Level definition Acts as subject matter expert both within and outside of the organization influencing leadership within a particular discipline/field.Sets objectives and delivers results that have a significant impact within the context of a wider operational area.Responsible for development and implementation of new products, policies, systems, standards and/or processes and identifies and solves complex issues/problems without precedent. Key responsibilities Chief Specialist driving the implementation of strategy.Leads a marketing area across a full market or across several markets.Supports and is key responsible for the delivery of business results, overseeing performance against operational objectives or through executing strategy in a specialist area.Proposes, develops and implements marketing plans, researches on and participates in pricing policy and recommends sales channels.Contributes to development of an overall marketing strategy that is consistent with the overall mission, vision, and long-term objectives, in collaboration with senior marketing leaders.Sole responsibility for a global or local marketing concept, process, project or activity.Develops and leads the implementation of marketing concepts, activities or major strategic projects for the designated functional area.Provides input to the overall marketing strategy to meet changing markets and competitive conditions.Provides professional support to designated marketing communities within Arla Foods.Provides advisory and direction to senior leaders and executives in the organisation.Acts as subject matter expert in marketing both within and outside of the organization influencing leadership within a particular discipline/field. Educational background Advanced expertise (7+ years) within marketing, strategy and/or marketing within a FMCG environment or broader expertise in some areas within a function.University (Degree)Solid experience with acting in an international matrix organisation.Competencies 03. Intellectual power06. Build positive relationships05. Show integrity & judgement10. Add ambition07. Build commitment02. Organisation understanding12. Develop self & others04. Create direction01. Global Mindset08. Live the change11. Be decisive09. Enable the team

Responsibilities

Drive the implementation of brand positioning and marketing communications for Castello across 20+ countries. Collaborate with various teams to ensure cohesive brand strategies and effective use of the global communications budget.