ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

QUALIFICATIONS

• Minimum 3 years of hands-on experience with Google Ads
• Expertise in keyword research using Ahrefs and Google Keyword Planner
• Comprehensive understanding of Google Ads account structure
• Advanced proficiency in Google Spreadsheets, including pivot tables, SUMIFS, and VLOOKUP
• Professional proficiency in English
• Strong analytical mindset with attention to detail
• Ability to work independently and make data-driven decisions
• Excellent time management and prioritization skills
• Effective communication skills for reporting and mentoring

ABOUT THE ROLE

We are looking for an ambitious, experienced, and results-oriented Senior Google Acquisition Manager at one of Ruby Labs’ fastest-growing portfolio companies in the legal-tech category.
The ideal candidate will manage and optimize our Google Ads campaigns across 30+ geographical regions while providing leadership to junior team members.

KEY RESPONSIBILITIES

• Conduct keyword research for Google search campaigns across 30+ regions
• Develop keyword clustering methodologies for search campaigns
• Structure campaigns using broad, phrase, and exact match types
• Create and optimize Google search, display, responsive, and PMax campaigns
• Implement Single Keyword Ad Campaigns (SKAC)
• Analyze account performance daily and adjust CPAs and budgets
• Monitor ROI targets with weekly adjustments
• Manage the threshold system for negative keywords based on the target CPA
• Identify new exact match keyword opportunities from broad/phrase campaigns
• Implement keyword and geographic exclusions at campaign/account levels
• Deliver daily analytical reports to management
• Coordinate with UA Head and Creative teams on content development
• Manage junior team members and establish efficient processes
• Delegate routine tasks while maintaining oversight