JOIN US TO BUILD A MORE REWARDING FINANCIAL FUTURE FOR ALL CANADIANS

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly expanding tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

• #1 Fastest Growing Company in Canada for 2024 by Globe & Mail
• Deloitte’s Fast 50 in Canada Winner for 2023 and 2024
• LinkedIn’s Top Startup in Canada for 2022 and 2023
• Top-ranked mobile apps and credit cards
• Team of 700+ people
• 1M+ customers
• 10K+ retail partners

WHO WE ARE LOOKING FOR:

• Proven expertise in running and optimizing paid media across Google Ads, Meta, TikTok, and other key platforms.
• A strong analytical mindset with the ability to iterate and segment customer journeys, translating data into actionable strategies for improvement.
• Demonstrated expertise in optimizing user experiences across the funnel, leveraging data-driven insights to improve conversion rates while balancing long-term growth and short-term results.
• Autonomous and detail-oriented with a track record of owning complex funnels end-to-end and driving measurable results.
• Innovative thinker who thrives in fast-paced, ambiguous environments, consistently delivering impactful outcomes through experimentation and iteration.

WORKING AT NEO:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to do our best work for our customers. Our commitment to customer success drives everything we do, from building intuitive products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.
We trust, respect, and support each other. This means honest conversations, constructive input, and continuous support. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices. As we evolve rapidly, we’re looking for change-makers who thrive on challenge—people who would rather blaze a trail through uncertainty than follow a well-paved path.
All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success.

THE ROLE

As Senior Growth Acquisition Manager, you will influence the strategy, execution, and optimization of our paid media campaigns across multiple channels. You’ll play a critical role in acquiring high-quality users/customers, scaling spend efficiently, and improving our ROI through continuous testing, analysis, and optimization. This is an opportunity to have a direct impact on Neo’s growth trajectory while working in a highly visible, cross-functional role. The position can either be located in Calgary or Toronto. If located in Toronto quarterly travel to the Calgary office would be required.

WHAT YOU’LL BE DOING:

• Influence the end-to-end strategy and execution of paid campaigns across platforms like Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, LinkedIn, and emerging channels.
• Develop and manage full-funnel campaigns (awareness, consideration, conversion) with clear KPIs and performance targets.
• Driving conversion rate optimization across the customer funnel through detailed analysis, segmentation, and iterative experimentation strategies.
• Building and executing A/B testing and segmentation frameworks to uncover and act on opportunities for improving funnel performance.
• Analyzing data to identify bottlenecks and tailoring customer experiences for different segments to maximize conversion rates.
• Collaborating with cross-functional teams to address barriers in the customer journey and align strategies around key customer segments.
• Reporting on KPIs such as leads, conversion rates, and segmented performance, and providing leadership with actionable recommendations to drive growth,