SENIOR GROWTH MARKETING MANAGER – TRAVEL INSURANCE

Strategic marketing opportunity in the insurance industry focusing on B2B and direct-to-consumer travel segments. Leverage expertise in digital, data, and performance marketing. Hybrid role in Toronto with cross-functional leadership, campaign development, and sales enablement focus.

• Partner with internal stakeholders to craft strategic marketing campaign vision and identify revenue growth opportunities.
• Represent marketing in executive meetings by offering insights and strategic recommendations.
• Monitor industry trends and emerging technologies to continuously improve marketing tactics.
• Lead development and execution of detailed marketing plans to generate qualified leads.
• Plan, execute, and optimize multi-channel campaigns including direct mail, email, paid media, and content.
• Collaborate with business units, global teams, and external agencies to deliver go-to-market campaigns.
• Develop and implement marketing roadmaps and strategic frameworks.
• Understand target customer challenges and align marketing communications accordingly.
• Ensure alignment between marketing efforts and sales objectives.
• Establish KPIs, measurement frameworks, and analyze campaign performance for optimization.
• Oversee budget planning, allocation, and reforecasting for maximum ROI.
• Coordinate media buying and partner with analytics and performance teams.
• Collaborate with creative teams to develop campaign content and assets.
• Provide recommendations on targeting strategy, segmentation, and performance based on CAC, LTV, and ROI.
• Partner with sales to enhance lead quality and conversion rates through data-driven insights.
• Support marketing contributions to RFPs and pitch content.
• Foster strong cross-functional relationships and manage multiple stakeholder priorities.