Senior GTM Finance Analyst, Self Serve at Webflow

, , United States -

Full Time

Start Date

Immediate

Expiry Date

31 Dec, 25

Salary

155500.0

Posted On

02 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Financial Modeling, Data Analytics, SQL, Python, Strategic Analysis, Customer Acquisition, Retention Strategies, SaaS Metrics, Communication Skills, Product Metrics, Pricing Strategies, Growth Opportunities, Process Improvement, Technical Skillsets, AI Technologies, Business Models

Industry

Software Development

Description

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web. We’re looking for a Senior GTM Finance Analyst, Self Serve to support topline forecasting, reporting, and GTM strategy for Webflow’s Self-Serve motion. You’ll work closely with leadership and cross-functional teams to analyze the Self-Serve business and own the forecast. About the role: Location: Remote-first (United States; BC & ON, Canada) Full-time Permanent Exempt The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills. United States (all figures cited below are in USD and pertain to workers in the United States) Zone A: $115,000 - $155,500 Zone B: $108,000 - $146,000 Zone C: $101,500 - $137,000 Canada (all figures cited below are in CAD and pertain to workers in Canada) 131,100 - 176,500 This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Reporting to the Senior Manager, GTM Finance As a Senior GTM Finance Analyst, Self Serve, you’ll … Build, maintain, and improve financial models to forecast self serve ARR Partner with Marketing, Product, and Data to assess the impact of marketing campaigns, pricing & packaging changes, product launches, and macro trends Perform ad-hoc strategic analyses to uncover opportunities to drive acquisition, expansion, retention, and monetization Set targets, track, and report on key self-serve KPIs, driving accountability and aligning initiatives with company financial and strategic goals Take part in our annual planning process through topline target setting In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role. About you: Requirements: 4+ years of experience in investment banking, consulting, strategic finance, or a related field, ideally with high-growth B2B or B2C SaaS businesses with a product-led growth (PLG) / self serve motion Nice to have: SQL, Python, time series modelling, or data analytics experience Strong financial modeling skills, with the ability to build, scale, and interpret models that drive decision-making Solid understanding of self-serve and PLG business models, including customer acquisition funnels, expansion levers, retention, and customer cohorts You’ll thrive as a Senior GTM Finance Analyst, Self Serve if you: Have excellent communication skills, with the ability to distill complex analyses into clear, concise insights Are curious to dig into conversion funnel dynamics, product metrics, pricing & packaging changes, and customer behavior to uncover growth opportunities and strategic insights Are familiar with key SaaS metrics such as ARR, retention, CAC/LTV, and unit economics Effectively prioritize and deliver high-quality outputs, and proactively improve processes Enjoy learning new technical skillsets Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact. Our Core Behaviors: Build lasting customer trust. We build trust by taking action that puts customer trust first. Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act. Reinvent ourselves. We don't just improve what exists, we imagine what's possible. Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar. Benefits & wellness Equity ownership (RSUs) in a growing, privately-owned company 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement Flexible PTO for all locations and sabbatical program Access to mental wellness and professional coaching, therapy, and Employee Assistance Program Monthly stipends to support work and wellness 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage Remote, together At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records. Stay connected Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. Please note: We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered. To join Webflow, you'll need a valid right to work authorization depending on the country of employment. If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes. For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.

Responsibilities

The Senior GTM Finance Analyst will build and maintain financial models to forecast self-serve ARR and partner with various teams to assess the impact of marketing campaigns and product launches. Additionally, the role involves setting targets and tracking key self-serve KPIs to align initiatives with company goals.