Senior GTM Strategy Manager - Acrobat

at  Adobe

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
As part of the Digital Media Global GTM team, the Acrobat Senior GTM Manager is the go-to expert on acquisition growth strategies and driving nurture and conversion optimizations. Our team owns end-to-end journeys, ensuring all customer interactions, across all surfaces and channels, come together as the best customer experience possible. Deep knowledge of digital marketing and product-led growth practices is needed to successfully partner with stakeholder teams to lead sophisticated, multi-channel initiatives that drive deep and meaningful engagement with our customers. We provide business critical insights, ensure cross-functional alignment of goals, and drive new initiatives globally.
What you’ll Do
Obsess over customer journeys, finding opportunities to optimize experiences for customers at every stage of the acquisition funnel
Collaborate with analytics and data science teams to understand trends in the business and develop insights that translate into impactful strategies
Develop business cases for initiatives, including impact sizing, identifying assumptions, risks, benefits and a measurement plan
Build collaborative relationships with partners to prioritize roadmaps and implement plans that deliver quarterly and annual sales goals
Drive testing priorities across marketing and product groups with learning agendas and hypotheses, to address customer and business needs
Take ownership of business performance and targets, monitor the success of initiatives and drive action where needed to ensure business goals are achieved
What you need to succeed
7+ years marketing, software, high tech, or management consulting experience – preferably in SaaS, e-commerce, B2C product or services
A customer-first approach and a desire to build outstanding experiences
Exceptional communication skills with a talent for simplifying complex insights and strategies into a compelling story with clear takeaways
Analytical approach with the ability to interpret data and make data-driven decisions
Ability to work both autonomously and collaboratively in a fast-paced, dynamic environment and adapt to shifting priorities
Deep understanding of digital business models and how to test and optimize customer experiences to deliver results
Outstanding relationship-building and negotiating skills
Genuine desire to have your impact measured in real-world metrics that correlate to near-term and longer-term sales success
Experience leading multi-functional multidisciplinary teams to launch high-impact business initiatives
A passion for staying updated on industry best practices and emerging trends
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $117,900 – $209,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
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Please refer the Job description for details