EDUCATION DESIRED :

Bachelor’s Degree

ABOUT THE ROLE

We are seeking an experienced and strategic Senior Go-To-Market Strategy Manager to lead and coordinate launch and GTM strategies for one of our key capital markets businesses. Operating within a complex matrixed organization, this role will be pivotal in ensuring cross-functional alignment between product, marketing, and sales teams to drive successful go-to-market execution and measurable business impact.
You will be the central orchestrator for GTM initiatives for your LOB, acting as a trusted advisor for all things GTM, translating business objectives into actionable plans, ensuring messaging and campaign plans are aligned with market needs, and capturing real-time feedback from sales to optimize effectiveness.

WHAT YOU WILL BE DOING

• Develop and Execute GTM Strategy: Partner with lines of business and Product Marketing to design and lead comprehensive GTM strategies for product launches, enhancements, and strategic initiatives.
• Cross-Functional Coordination: Serve as the connective tissue between product, marketing, sales, enablement and other key functions to ensure alignment, timelines, and successful delivery of GTM initiatives.
• Demand Generation Alignment: Collaborate closely with marketing teams to ensure compelling messaging and campaign plans are developed and tailored to target audiences.
• Sales Enablement: Work together with sales leads to capture field insights, identify blockers, and ensure GTM plans are responsive to customer needs and sales priorities.
• Resource and program Management: Act as the central GTM point of contact and program manager, coordinating internal resources and managing execution across multiple teams and stakeholders ensuring key milestones take place.
• Performance Tracking: Monitor and report on the effectiveness of GTM initiatives, providing insights and recommendations for continuous improvement.