ORGANIZATIONAL SETTING AND WORK RELATIONSHIPS

The United Nations High Commissioner for Refugees (UNHCR) is mandated to lead and coordinate international action to protect and assist refugees and other persons of concern (POC).
Private Sector Partnerships Service (PSP) sits within UNHCR’s Division of External Relations (DER) and is responsible for mobilizing resources from the private sector for refugees. UNHCR has developed a Private Sector Fundraising Strategy focusing on both Individual Giving and Private Sector Partnerships, identifying priority fundraising markets and regions.
Individual Giving (IG) is targeted at the general public to secure the support of individuals through regular, unrestricted donations, cash appeals and legacies. The aim is to generate both monthly and one-time donations from individuals using various channels and methods including direct mail, face-to-face fundraising, telemarketing, digital fundraising, DRTV and emergency fundraising, with focus on strong donor loyalty and lifetime value.
The purpose is to maximize the donor base from the individual giving (IG) for UNHCR, those with the ability to provide donations of between $1 to $10.000 (depending on local market conditions, as well as scope of responsibility) per year to UNHCR.
The Senior PSP Individual Giving Associate promotes team development of the IG team, providing effective leadership to enable and motivate a team of support staff members to operate to their full potential.
All UNHCR staff members are accountable to perform their duties as reflected in their job description. They do so within their delegated authorities, in line with the regulatory framework of UNHCR which includes the UN Charter, UN Staff Regulations and Rules, UNHCR Policies and Administrative Instructions as well as relevant accountability frameworks. In addition, staff members are required to discharge their responsibilities in a manner consistent with the core, functional, cross-functional and managerial competencies and UNHCR’s core values of professionalism, integrity and respect for diversity.

YEARS OF EXPERIENCE / DEGREE LEVEL

For G7 - 4 years relevant experience with High School Diploma; or 2 years relevant work experience with Bachelor or equivalent or higher

FIELD(S) OF EDUCATION

Not applicable.

FUNCTIONAL SKILLS

PS- Direct Marketing and Direct Response Fundraising
PS-Experience in Private Sector Fundraising and partnerships
PS-Fundraising-face to face, digital, emergency, DRTV, etc.
CO-Cross-cultural communication
CO-Drafting and Documentation
(Functional Skills marked with an asterisk* are essential)

LANGUAGE REQUIREMENTS

For International Professional and Field Service jobs: Knowledge of English and UN working language of the duty station if not English .
For National Professional jobs: Knowledge of English and UN working language of the duty station if not English and local language .
For General Service jobs: Knowledge of English and/or UN working language of the duty station if not English .

COMPETENCY REQUIREMENTS

All jobs at UNHCR require six core competencies and may also require managerial competencies and/or cross-functional competencies. The six core competencies are listed below.

CROSS-FUNCTIONAL COMPETENCIES

Planning and Organizing
Political Awareness
Analytical Thinking
All UNHCR workforce members must individually and collectively, contribute towards a working environment where each person feels safe, and empowered to perform their duties. This includes by demonstrating no tolerance for sexual exploitation and abuse, harassment including sexual harassment, sexism, gender inequality, discrimination, and abuse of power.
As individuals and as managers, all must be proactive in preventing and responding to inappropriate conduct, support ongoing dialogue on these matters and speaking up and seeking guidance and support from relevant UNHCR resources when these issues arise.
This is a Standard Job Description for all UNHCR jobs with this job title and grade level. The Operational Context may contain additional essential and/or desirable qualifications relating to the specific operation and/or position. Any such requirements are incorporated by reference in this Job Description and will be considered for the screening, shortlisting and selection of candidates.

ADDITIONAL QUALIFICATIONS

Skills
CO-Cross-cultural communication, CO-Drafting and Documentation, PS-Direct Marketing and Direct Response Fundraising, PS-Fundraising-face to face, mass appeal, digital, emergency, DRTV, etc., PS-Private sector fundraising and partnerships
Education
Bachelor’s, High school diploma (Required)
Certifications
Business Administration - Other, Economics - Other, Public Administration - Other
Work Experience

Duties

• Lead the strategic planning and execution of UNHCR Canada’s Individual Giving acquisition program across digital, DRTV, direct mail, and multi-channel campaigns.
• Set and manage annual acquisition budgets and forecasts, ensuring accountability for revenue, cost efficiency, donor volume, and return on investment.
• Serve as the lead point of contact for external agencies and consultants; oversee performance, negotiate contracts, and ensure delivery against KPIs.
• Provide strategic oversight and performance leadership across all acquisition channels, ensuring a data-driven, test-and-learn approach to audience growth.
• Manage and coach direct reports, providing clear objectives and professional development aligned with team goals.
• Collaborate closely with colleagues in Donor Development, Communications, Data, and HQ to ensure alignment, channel integration, and strong donor journeys.
• Lead quarterly acquisition reporting and contribute to PSP Canada’s annual strategic and operational planning processes.
• Own digital acquisition strategy across paid media (SEM, social, display, CTV, native, programmatic), content performance, and lead generation; manage media agencies and internal teams to launch and optimize campaigns.
• Lead creative testing, landing page optimization, and input on user journey improvements to boost conversion and reduce CPA; oversee performance monitoring, attribution setup, tracking infrastructure, and post-campaign reporting.
• Lead DRTV campaigns from briefing through to optimization, managing agency relationships, media buying, and campaign scheduling; integrate DRTV with digital channels (e.g. retargeting, landing page alignment) to maximize cross-channel impact.
• Oversee response infrastructure (phone, SMS, landing pages) and attribution models with relevant teams; monitor key metrics (CPL, conversion to monthly, LTV) to sustain channel performance.
• Manage direct mail acquisition strategy and execution, including segmentation, testing, vendor management, production, and response tracking.
• Optimize timing, targeting, and creative based on testing results and historical trends; align with digital efforts to improve efficiency and conversion.
• Drive cross-channel acquisition strategies leveraging all channels (email, SMS, TM, lead gen, etc.); ensure new donors enter appropriate onboarding and retention journeys.
• Support emergency response readiness through pre-built frameworks; contribute to broader Individual Giving strategy via integrated planning, unified reporting, and shared KPIs