Senior Influencer Partnerships Lead (TikTok Shop, Hair Category) at SHEIN

Los Angeles, California, United States -

Full Time

Start Date

Immediate

Expiry Date

22 Jun, 26

Salary

95000.0

Posted On

24 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

TikTok Shop Affiliate Marketing, Influencer Marketing, GMV Growth, Influencer Recruitment, Partnership Management, Affiliate Campaign Execution, Contract Negotiation, Budget Management, Performance Data Analysis, Strategy Optimization, Content Coordination, Relationship Building, Communication, TikTok Shop Ecosystem Knowledge, Data-Driven Strategy, Proactivity

Industry

Retail Apparel and Fashion

Description

About SHEGLAM SHEGLAM is a global beauty brand dedicated to delivering innovative, high-quality, and affordable cosmetics. Founded in 2019, SHEGLAM quickly rose to prominence with trend-driven products, creative collaborations, and a commitment to inclusivity. With over 16 million followers worldwide, SHEGLAM is loved by Gen Z and beauty enthusiasts across more than 150 countries, both online and in over 7,000 stores. SHEGLAM continues to make beauty accessible for all, driven by real-time user feedback and a passion for creativity. Position Summary We’re seeking a full-time Senior Influencer Partnerships Lead (TikTok Shop, Hair Category) (official title: Marketing Supervisor) for our Los Angeles-based corporate office. In this role, you will drive growth for the rapidly expanding SHEGLAM Hair category on TikTok Shop by recruiting and managing hair influencers, building strategic partnerships, and scaling GMV. Job Responsibilities Actively recruit influencers to drive GMV for SHEGLAM Hair's TikTok Shop Identify, build, and nurture relationships with key influencers Plan and execute affiliate influencer campaigns, including outreach, content coordination, contract negotiation, and budget management Track and analyze performance data and optimize strategies based on results Collaborate with internal teams and creators to co-develop high-performing content tailored for TikTok Shop Plan and execute influencer events to strengthen relationships and increase brand awareness Maintain an up-to-date influencer database with accurate partnership records Job Requirements 2+ years of TikTok Shop affiliate/influencer marketing experience (brand or agency) Associate's degree or above, or equivalent experience Existing connections with TikTok Shop influencers preferred. Strong understanding of TikTok Shop’s influencer and affiliate ecosystem. Data-driven, with the ability to link performance metrics to strategy. Strong communication, negotiation, and relationship-building skills. Entrepreneurial, proactive, and comfortable in a fast-paced environment Benefits and Perks Bonus eligible Healthcare (medical, dental, vision, prescription drugs) Health Savings Account with Employer Funding Flexible Spending Accounts (Healthcare and Dependent care) Company-Paid Basic Life/AD&D insurance Company-Paid Short-Term and Long-Term Disability Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident) Employee Assistance Program Business Travel Accident Insurance 401(k) Savings Plan with discretionary company match and access to a financial advisor Vacation, paid holidays, floating holiday and sick days Employee discounts Free weekly catered lunch Dog-friendly office (available at select locations) Free gym access (available at select locations) Free swag giveaways Annual Holiday Party Invitations to pop-ups and other company events Complimentary daily office snacks and beverages #LI-CJ1 Pay Range $80,000—$95,000 USD

Responsibilities

This role is responsible for driving growth for the SHEGLAM Hair category on TikTok Shop by actively recruiting and managing hair influencers to scale Gross Merchandise Volume (GMV). Key duties include planning and executing affiliate influencer campaigns, tracking performance data, and collaborating internally to co-develop high-performing content.