CORE RESPONSIBILITIES

Strategic Framework Development

• Organize and synthesize complex information into clear, actionable insights.
• Develop new decision-making frameworks, prioritization tools, and scalable methodologies to guide innovation strategies.
• Create roadmaps and scenario plans that integrate visionary thinking with market realities.

Play, Consumer and Market Insight

• Translate audience and consumer insights into innovation opportunities with potential for business success.
• Analyze data to uncover trends, behaviors, and opportunities that inform strategy.
• Leverage foresight tools to uncover the implications for new play development, capabilities, business models, marketing and product design.

Team Activation and Communication

• Inspire teams through storytelling, both written and visual, using infographics, designed assets, and presentations.
• Act as a bridge between cross-functional teams to ensure alignment on strategic goals and innovation priorities.
• Lead workshops or collaborative sessions to align teams around shared visions.

Creativity and Visionary Leadership

• Cultivate a culture of playfulness and creativity while maintaining a strong focus on business impact.
• Shape innovative approaches to redefine the future of children’s play experiences.
• Serve as a thought leader in identifying untapped opportunities for growth.

Data-Driven Decision Making

• Leverage data analytics to create insights that drive strategic decisions.
• Build tools or dashboards for tracking progress against strategic goals.
• Promote strategic and data literacy within the team to foster a culture of informed decision-making.

Business Alignment

• Ensure innovation strategies are aligned with broader organizational objectives.
• Collaborate with leadership to connect CPL’s innovation efforts with measurable business success.
• Play a crucial role in crafting long-term planning processes.

Expected Outcomes

• A culture of creativity balanced with analytical rigor, empowering teams to innovate with purpose and direction.
• Enhanced ability for CPL teams to make informed decisions quickly using structured frameworks.
• Clear alignment between consumer value creation and business success metrics.
• Increased credibility of CPL in organizational strategy discussions through data-driven insights.