Senior Insights Manager

at  1000heads

The Insights team at 1000heads are a dynamic, data-driven force, tasked with exploring what makes online consumers tick, understanding how brands are perceived by their communities, and extracting compelling stories from data. With a wealth of powerful analytics tools at our disposal, the Insights team craft performance reports, new business proposals and strategic audits of global award-winning brands, working with a host of departmental specialists, from Community, to Paid Media, to Strategy.
From designing mouth-watering data visualizations, to keeping our clients up-to-date with the latest audience behaviors, to engineering social listening exercises into cultural trends, our actionable insights are at the heart of everything we do. If you possess a devotion to data, an appetite for analytics and are passionate about connecting brands to data-driven strategies, Insights at 1000heads is the perfect team for you!

REQUIREMENTS

• This is a hybrid role, with 2 days per week in office required. You must reside in one of our US office locations: New York, Los Angeles, Chicago, or Miami.
• 3-5 years of experience in an analyst or social media marketing role, expertise in social and digital elements; Agency experience speaks volumes.
• Ability to find, test and implement new tools and processes for digital tracking and measurement.
• Advanced knowledge of social and digital platform analytics.
• Advanced experience with social listening platforms.
• Advanced knowledge of audience analysis platforms like Global Web Index and the ability to find and analyze additional sources of data.
• Methodology development for both primary research and performance measurement.

Ultimately, the Insights team answer crucial questions beginning with WHY. If you are curious by nature and determined to uncover the facts, you’ll fit right in. Having an entrepreneurial, self-starter attitude with a strong desire to lead the field in social media and digital media measurement is key. On this team you will:

• Provide clients with data-driven insights and decision-making at the key stages of strategic planning, insight generation for ideation, KPI selection and target setting, measurement framework development, and post-campaign evaluation.
• Work with account leads to define and refine client briefs, creating bespoke solutions for their insight and measurement needs.
• Create and deploy research and measurement methodologies. You will be the guardian of accuracy and consistency against these across your projects.
• Use a range of data sources for analysis, from social listening tools, to native platform analytics, and 3rd party research. No data source will be out of bounds for you.
• Produce and present reports that interpret data, provide insight and inspire action.
• Conduct bespoke, stand-alone research projects designed to help our clients understand their audience, brand and category.