Senior Integrated Marketing Manager at Microsoft

Burlington, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Mar, 26

Salary

203600.0

Posted On

05 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Integrated Marketing, Content Strategy, Digital Campaigns, Customer Engagement, Analytics, Collaboration, Customer Journeys, Marketing Strategy, Event Management, Business Planning, Technical Thought Leadership, Storytelling, Social Media, Webinars, Video Marketing, Market Dynamics

Industry

Software Development

Description

Overview Microsoft is transforming how we market by driving digital-first sales motions and connected customer engagement at scale. Integrated Marketing fuels this transformation—crafting end-to-end customer journeys that spark interest, accelerate acquisition, and deepen engagement across the Microsoft Cloud. We are looking for a strategic, collaborative, and outcome-oriented Senior Integrated Marketing Manager to join the Microsoft Cloud & AI Marketing team. In this high-impact role, you’ll lead integrated marketing and content strategy programs that support one of Azure’s top commercial priorities: Small and medium business (SMB) customers. You will build digital-first, full-funnel marketing campaigns that guide customers from awareness through consideration to action—using channels like web, blog, social, webinars, events, and video to deliver a connected experience and measurable impact. This role it focuses on driving acquisition, engagement, and ultimately revenue though orchestrated, channel-led marketing programs and content strategies. You’ll partner closely with Product Marketing, Content, Field, Sales, and Channel teams to bring the Azure SMB story to life through customer-centric storytelling and technical thought leadership. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day. Responsibilities Lead integrated marketing strategy and execution for Azure SMB priorities, working in partnership with Product Marketing Managers (PMM) to align to top business goals. Develop content strategies and content creation for SMB segments that drives acquisition, engagement, and re-engagement across digital channels. Design and deliver full-funnel, digital-first campaigns across web, blog, social, webinars, events, and video—highlighting Azure innovation, customer value, and trends like AI-ready infrastructure and cost optimization. Develop customer journeys and content strategies that resonate with SMB technical decision makers, guiding them through the funnel and into action. Collaborate with Product Marketing, Content, and Channel teams to align plans with business goals, incorporate market dynamics, and amplify infrastructure solutions. Represent the voice of the customer, using insights and research to inform messaging, targeting, and campaign strategy. Partner with analytics teams to track performance, optimize programs in real time, and report on impact across engagement, contact acquisition, and Azure Consumed Revenue (ACR). Contribute to quarterly and fiscal planning by identifying investment opportunities and growth levers that focus and prioritize marketing execution. Embody our culture and values. Qualifications Required/minimum qualifications Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience. Additional or preferred qualifications Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience. Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Responsibilities

Lead integrated marketing strategy and execution for Azure SMB priorities, developing content strategies and full-funnel digital campaigns. Collaborate with various teams to align plans with business goals and represent the voice of the customer.